Your ear to the ground on marcoms

Great communication is all about getting the messaging right, knowing your target audience and where to find them, before finally delivering that message through excellent storytelling. 

Through the EMG podcasts series, we are taking our clients and partners through some of the key themes shaping marketing communications today. Our specialists assess the best ways to leverage digital tools and content marketing strategies to successfully tell your story. Themes of interest include crisis communications, assessing the merits of new digital tools and thought leadership & influencer strategies. Stay tuned for more insightful podcasts to help boost your next campaign strategy!

20 minutes with a sustainability advocate

Jonathan Graham discusses how your company can stride forward with confidence in their sustainability journey.

People aren’t just happy with lip service anymore, says Jonathan, they want hard data showing what your company is doing to create a more sustainable future. But not to worry, Jonathan has some expert suggestions. We chat about the benefits of NGO partnerships – how they can lend credibility to your claims and develop industry standards to help companies achieve sustainability goals. We also talk about how marketing leaders can become sustainability advocates who understand what sustainability means for your company and help drive your company’s sustainability journey.



30 motivational minutes with a Wellbeing Coach

Aly Talen, founder of Resprkl, shares her thoughts on how busy corporate executives can make small changes to improve their health and vitality.

Aly has identified four pillars - sleep, food, movement and connections - that benefit our long term health. In the past 18 months, lengthy video meetings and home-working have left many people lacking ‘connections’ with fewer opportunities to meet new people or develop new ideas. There is a need to redress this balance by sharing, talking and reintroducing routine. Business managers need to create an environment that prioritises people over numbers. “Keep people’s energy levels up and the figures will follow”, says Aly.



30 Minutes with a colour marketing specialist

We chat about the impact of colour choices on marketing and life in general with colour oracle Judith van Vliet.

Colour psychology is a popular topic in pop psychology, but how often is what you read correct? There is a lot of ‘fake news’ when it comes to colour, says Judith. Everybody reacts differently to colour, it’s about the story you tell with those colours. We also chat about how colour follows trends but at the same time is an influencer itself, and how colour can be used positively for social upliftment.



A special 40 minutes interview with our founders

Founders Greg Farrett and Willem van de Velde talk about the industry of industrial marketing and the exciting changes that it’s gone through in the past 30 years.

With our 30th birthday, we’re taking a moment to look back at the history of EMG and how it has changed. We chat with our founders about EMGs’ ‘yes we will get it done’ attitude and how that has grown the company. We also discuss what makes the EMG team so special – their ability to learn and adapt to new challenges. With the immense changes in technology and the B2B industry in mind, this podcast shares how EMG listens to what people have to say, shapes it and helps them get their message out there.



12 minutes with a professional media consultant

Denise Naughton discusses how you can upgrade your webinars by producing them like a TV production

Guest host and EMG intern Nephtalie Joseph interviews professional media consultant Denise Naughton in this episode of create, connect, communicate. They discuss why webinars need to be more engaging. Denise also imparts her wisdom about how you can turn that PowerPoint webinar into something more like a TV production. She gives us some tips and shares how adopting this format can make your webinars more engaging, entertaining and informative.



23 minutes with a data-driven communications expert

Shayoni Lynn shares why it is important for your communication strategy to be data led

Big data and AI aren’t just buzzwords anymore, they are important tools for a successful business and that includes communications as well! As more and more companies look to adapt and recoup after being hit by the pandemic, it has become more important than ever to have communications that can be proven to work. But as Shayoni says, humans are context dependent – communications strategies need to fit your targets. We talk with Shayoni about the importance of collecting and using data to nail down what works and weed out what doesn’t. We also talk about how important it is to be able to measure the success of your strategy.



25 minutes with an expert sustainability consultant

Malcolm Forsyth shares some of his tips for an honest and transparent sustainability strategy

Sustainability has become a major buzzword over these past few years, but what does is actually mean? How do you build a convincing sustainability narrative and what are the most common mistakes companies make when developing their sustainability message? Malcolm Forsyth addresses these and other sustainability challenges and shares his insights on how to develop and execute a sustainability strategy that matches your company’s core activities and process.




38 minutes with an exhibition strategy expert

Candy Adams explores the challenges of exhibiting during a global pandemic

The global pandemic has shaken the world and changed the way we think about events. Should you even have physical events and exhibitions right now? How do you recreate that essential human connection at online events? In this podcast we answer these questions and more with Candy Adams, also known as The Booth Mom. We talk about the challenges of running an exhibition during a global pandemic and keeping customer engagement alive. We also discuss the pitfalls of going virtual and Candy shares her tips on how to recreate the vital human connection often missing at virtual events.



25 minutes with an SEO expert

Michel Kant shares tips to perfect your SEO strategy

It’s been around for a couple of decades, but some companies are just beginning to seriously focus on Search Engine Optimization (SEO). In our latest podcast, SEO veteran expert Michel Kant discusses why SEO is trending in the current business climate. He also shares practical advice for breaking down barriers between an organization’s technical and communications team to implement a winning SEO strategy. Whether you’re just forming your SEO strategy or ready to align an established strategy with paid marketing and sales objectives, you’ll appreciate Kant’s tips and tricks – including his secret for knowing whether your long-term SEO strategy is on the right track.



25 Minutes with Matías Rodsevich

Emerging PR and Communication Trends for 2021

Let’s leave 2020 behind us. We’ll look ahead to 2021 by discussing some of the biggest emerging public relations and communications trends with Matías Rodsevich, author of The PR Paradox. In this podcast, we’ll talk about the nature of PR in today’s world and why it’s more important than ever for B2B companies to create a customer connection by empathizing with them.



15 Minutes with Andries van Oers

Upping your digital strategy game plan

Do you have a digital growth plan? If you don’t, you are not alone. We find that many companies jump into the digital arena without a long term strategy which leaves them floundering after the first campaign. In this Create Connect Communicate podcast, Michelle Ponto of EMG and Andries van Oers of Nymark Agency, discuss some of the best B2B digital strategies to help marketing professionals get on the right path to success.



25 Minutes with Johna Burke

Tips for using media analytics beyond the AVE to measure success

Johna Burke, Global Managing Director AMEC (Association for the Measurement & Evaluation of Communications), discusses PR analytics and AME’s Say no to AVEs (Advertising Value Equivalent) campaign. Analytics are an essential part of any communications plan, and this episodes explores which metrics you should be looking at and why. After all, “a million impressions doesn’t mean that a million people were impressed”. Listen in for some great insights on how to use your use your data to provide your company with valuable analytics.



25 Minutes with Robert Grace

The trade editor’s perspective: How to pivot your messaging in a virtual world

Robert Grace, a well-known reporter, writer and editor on plastics, design and sustainability, offers his perspectives on what’s working for visitors and exhibitors at virtual events, and what’s not. Join us for a wealth of insights on effectively communicating with trade media and your customers in a changing world, and why sustainability messaging is still a top draw.



25 Minutes with Karen Laird

Tips on getting your sustainability solutions noticed by trade media

Karen Laird, Editor of Sustainable Plastics, explains why a sustainability message is still so important within plastics and beyond. She offers her tips on how to get the news of your latest product launch out there, at a time when in person events are not possible. Listen in for some great B2B marketing communications insights that will help position your company within a circular economy.



Communications through a crisis and beyond

These are unprecedented times. The world of communications will inevitably change in the wake of the coronavirus pandemic, with a new normal being ushered in.

In this series we will look at how industrial players are navigating their way through the coronavirus turbulence, what they should do in the aftermath, and how they should prepare for the inevitable next unexpected event.

EMG crisis communications guru Gerard van der Zanden and PR and marketing specialist Holly Bentley discuss the effective steps and strategies being employed through today’s unchartered waters, tomorrow’s economic uncertainty, and what we have learned.

Hosted by broadcast journalist Chris Merrill, the four episodes in this series are brimming with actionable insights.



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Tell your own story

For more information on how we can help to tell your industrial story through a tailored podcast series, reach out to us today or drop us a message on Twitter @EMGmarcom


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