Welcome to our knowledge hub, where we share expert views on global B2B communications, industrial innovation and strategic marketing excellence.
Health, sustainability and technology: The top food ingredients trends for 2025

Today, more than ever before, consumers are scrutinising product labels and brands before making purchases. In the food and beverage industry, much of that scrutiny falls on ingredients labels, with an increasing number of consumers considering ingredient quality to be non-negotiable.
What automation trends will shape manufacturing in 2025?

We work with several companies in the manufacturing space, and a common story we encounter is how these companies are embracing technology to maintain a competitive advantage.
3 key trends influencing the chemicals sector in 2025

Change is happening fast. As we move through 2025, working with chemical industry leaders we experience these developments first-hand. We can see three interconnected trends and focus areas which are reshaping the landscape – building resilience, driving innovation, and embracing sustainability through green chemistry and circular economy principles.
5 key trends set to reshape the energy industry in 2025

With some experts saying that 2024 was the year in which global carbon emissions reached their peak, 2025 is now poised to be a pivotal year for the energy sector.
Unlocking the value of AI requires honoring human connections

Earlier this month, my EMG-colleague Adriana Pagels and I had the opportunity to deliver a keynote presentation at our client OQ’s Leadership Workshop. The main topic of the event was customer centricity and our presentation focused on the role of the media in telling customer centric stories.
EMG helps customers score big on Düsseldorf show floor

K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers.
Q&A: style press conference scores at K 2019

A press conference featuring several of your executives is always a great draw for the international media, leading to real buzz in and around the event. But what do you do when you have an important announcement to make together with a partnering company?
EMG Training Programmes
Bringing out your inner spokesperson

In these days of 24-hour news cycles, fake news, alternative facts and focus on celebrity news, the soundbite is increasingly getting shorter, attention spans are waning and audiences are getting more cynical. Without doubt, it’s getting harder to be an effective spokesperson.
Staying one move ahead in crisis communications

An effective crisis communications strategy is more important than ever, as complexity levels increase and required response timelines decrease.
Behind the scenes
5 steps to a professional podcast

With the right preparation, a manufacturing sector podcast can be a great addition to your content strategy. Around 464 million people globally listen to podcasts, with 40 million of these tuning in between 2022 to 2023 alone, so there’s a good chance that the audience you want to reach is ready to be engaged!
Reporting Excellence:
Combining Analytics and Insights to Empower Clients in Meeting Their KPIs

In today's digital age, marketers have access to an overwhelming amount of data and tools that can provide valuable insights into their communications and marketing efforts for clients. However, amidst this abundance of information, it's crucial not to lose sight of the importance of quantitative insights in our reporting.
Messaging
Have you nailed yours?

Don’t assume that because you are operating in a deep industrial technology sector, marketing messaging doesn’t apply to you. The power of storytelling to convince and connect with audiences should not be underestimated, and carefully constructed messaging is the backbone of any successful B2B marketing programme.
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Thought Leadership & Executive Profiling
Training Programmes