At EMG, we transform complex narratives into compelling stories that resonate across global markets. As pioneers in B2B marketing and communications since starting out in 1991, we empower innovators in plastics, chemicals and automation to shape the future of their industries. Our passion for industrial communication, coupled with our unrivalled network of media connections, enables us to amplify your voice, establish thought leadership and drive meaningful change. With EMG as your partner, your innovations don't just reach audiences – they inspire them.

Our Mission

We empower and connect industrial innovators for purposeful change.

Our Values

Adaptive

We are adaptive on many levels – to industry trends, to evolving client needs, and to variations within the marketing profession. Our agile approach enables us to swiftly respond to change and remain close to our customers. We make impactful decisions to uncover and maximise new opportunities.

Collaborative

We focus on building relationships grounded in trust and honesty, where clients see us as an extension of their own team. We place them at the center of everything we do, and do not make promises we cannot keep. Internally, we maintain a collaborative culture built on the same foundation of trust, which is further reflected in the support we provide to clients.  

Empowerment

We empower our customers and teams around the world. For clients, we empower them to achieve their goals by providing the expertise, support and resources they need to optimise their communications. For colleagues, we empower them to develop skills and build confidence through upskilling opportunities. To do this successfully, we maintain high ethical standards and foster an environment which is built on mutual respect.  

Insightful

We leverage industry knowledge and extensive expertise to deliver results which are aligned with our clients’ goals and KPIs. We are committed to evidence-based excellence, combining our understanding of the plastics, chemicals and automation value chains with proprietary monitoring and reporting tools.

Diversity, Equity & Inclusion

We believe that embracing a diverse workforce through an inclusive work environment is not only the right thing to do, but also essential to our success. We are committed to provide a workplace that enables every colleague to thrive.

Environmental, Social & Governance

Sustainability is at the core of EMG’s business. We take pride in providing responsible communication services that ensure transparency in clients’ messaging and avoid greenwashing. Meanwhile, we also integrate sustainable practices into our own operations.

Team Global

Team China

Insights

Event Management
SPS 2025: Where automation meets sustainability
Nancy van Heesewijk
We attended SPS, the Smart Production Solutions trade fair, in Nuremberg last month, and it was a reminder of why this event remains the go-to exhibition for industrial automation.
Digital Marketing
Research, Analysis & Reporting
How to tell your story with great analytics
Finding a needle in a haystack
Kim Lommaert
Data is everywhere, but we’ve reached the stage where there is so much of it that navigating our way through the noise by implementing data-driven strategies has become a real organisational priority.
Event Management
Media Relations
Social media
Make the booth team part of your communications team
The most common missed opportunity at an exhibition
Elena Loseva
When taking part as an exhibitor at a trade show, a lot of planning goes into making sure the event is successful. Why are we going, who are we going to meet, what are our messages? And then there is the cost, both direct (space, stand build, displays) and indirect (travel, accommodation, entertainment) as well as the often “hidden costs” of staff involved in attendance, organisation, coordination and communication.

Contact

Our office locations

EMG Netherlands office
Lelyweg 6
4612 PS Bergen op Zoom
EMG China office
Room. 1501
T3 Upper West,
No.69, Lishang Road, Putuo District,
Shanghai