Our News & Views - Events
Despite the ever evolving marketing landscape, meeting face to face with partners, potential customers and industry thought leaders remains crucial. We have strong experience in organizing client events that bring the media and industry together, and creating pre, during and post event print and digital coverage to keep the conversation going. See some examples below.
14 Sep 2023
Continental Shift: Navigating the Industrial B2B media landscapes of China and Europe
In the dynamic world of B2B industrial sectors, effective media relations and journalist interactions play a pivotal role in shaping brand perception and industry influence. When it comes to engaging with the media, China, and Europe present some similarities but also distinct cultural, communication, and strategic differences.
10 Aug 2023
Behind the scenes - 5 steps to a professional podcast
With the right preparation, a manufacturing sector podcast can be a great addition to your content strategy. Around 464 million people globally listen to podcasts, with 40 million of these tuning in between 2022 to 2023 alone, so there’s a good chance that the audience you want to reach is ready to be engaged!
1 Aug 2023
Reporting Excellence: Combining Analytics and Insights to Empower Clients in Meeting Their KPIs
In today's digital age, marketers have access to an overwhelming amount of data and tools that can provide valuable insights into their communications and marketing efforts for clients. However, amidst this abundance of information, it's crucial not to lose sight of the importance of quantitative insights in our reporting.
24 Apr 2023
Conversations on the tradeshow floor are changing and so should our approaches to communicating them
Sustainability, environmental pressures, and digitalization are drastically changing the sales and business conversations our clients are having with their customers and suppliers on the tradeshow floor. Good communicators who want to go the distance must pivot to meet the challenges and opportunities of building brands in this environment.
6 Oct 2022
Tradeshow preparation 101
This is it, the big one, the main event. Trade show of the year, perhaps one of the central pillars in your company’s sales strategy.
Tradeshow preparation 101
6 Oct 2022
14 Mar 2022
EMG in 2021 – traditional PR fights back while digital continues to rise
While 2020 was defined by wholly unforeseen and unprecedented events, 2021, although still impacted by disruption and uncertainty, thankfully saw the waters calm.
3 May 2021
Shifting dynamics – the rise of digital communications in 2020
At the back of 2019, few could have predicted how 2020 was about to unfold. The reality, of course, has been rather different. Nobody saw the pandemic coming, and even when murmurings started to surface out of China, few believed it would grip the world in the way it has.
22 Apr 2021
Q&A with Candy Adams, aka The Booth Mom®
Are B2B tradeshows coming back in 2021? The answer is “sort of.” We are already seeing some shows returning, but in different forms. For example, well-known shows such as CES and SXSW returned - but in virtual forms. Others are coming back as hybrid forms with some in-person and some virtual options to support exhibitors and visitors who can’t attend.
Q&A with Candy Adams, aka The Booth Mom®
22 Apr 2021
24 Jun 2020
How to make your webinar or online chat session stand out
Standing out among a crowded online calendar is a major challenge. Fortunately, there are many options to gain greater engagement and success for your next webinar, online chat, LinkedIn Live, Zoom or Microsoft Teams session.
14 Nov 2019
EMG helps customers score big on Düsseldorf show floor
K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers
22 Aug 2019
A strong integrated communications strategy brings results
EMG was requested to help Norican Group Asia Pacific develop a comprehensive multi-channel communications support package for China DIECASTING 2019 held in Shanghai, comprising media engagement, video and social media content. The goal was to promote their new product lines and get across their messaging to the media.
13 Aug 2019
How to win at K 2019
The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key reasons for this pre-event buzz is the show’s rarity. Only taking place tri-annually, a huge shift has happened within the space since the last event, with the notion of sustainability and a circular economy now dominating the discussion amid increased public calls for change. But communication as a tool to generate pre-, during and post-show buzz has also shifted dramatically since K 2016, with the role for social media never having been more prevalent.
How to win at K 2019
13 Aug 2019
27 Jun 2019
The Inside Track to the Latest K 2019 News
What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry? Top international trade editors got an early preview of what seven industry leaders are planning for the big K Show in October during EMG’s 6th Pre K Press Event. The exclusive invitation-only event was held June 25-27 in Antwerp. Its goal is to enable editors to get a head start on their media planning for K 2019 by providing leading companies in the plastics industry the opportunity to deliver their biggest and most impactful K 2019 show news months before the official show.
The Inside Track to the Latest K 2019 News
27 Jun 2019
12 Jun 2019
Interview Petra Cullmann, Global Portfolio Director Plastics & Rubber at Messe Düsseldorf
The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe Dusseldorf’s Global Portfolio Director of Plastics and Rubber. We reached out to her to find out her thoughts and insights on K2019, the biggest (Plastics) Show on Earth.
17 May 2019
Chinaplas 2019
The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinaplas, Asia’s largest and the world’s number 2 plastics and rubber trade show is expected to bring together more than 3,500 leading exhibitors from all over the world.
Chinaplas 2019
17 May 2019
8 May 2019
Being there to save the day
This year it has been full steam ahead for the EMG Team. Just between January and April, there have been over 10 trade shows with IDS, JEC Europe, European Coating Show and in-cosmetics being just a few of the big ones where we were on site to help our clients with the media interviews, press conferences, video support, social media and anything else they needed to ensure they got maximum coverage.
Being there to save the day
8 May 2019
9 Apr 2019
Make the booth team part of your communications team
It is conference & trade show season, which means many of you have been planning for months every detail that goes into making sure the event is successful. You’ve developed the theme, worked on your messaging, posted on company social media platforms, sent out the press releases and invited the media.
13 Mar 2019
Grab the media's attention at the run up to K 2019
This summer, in advance of the massive, triennial K 2019 trade show in Dusseldorf, EMG is once again organising its Pre-K Multi-Client Press Conference. The event will take place on June 26-27 at the Ter Elst hotel in Edegem (Antwerp).
16 Oct 2018
Stand up & be counted, before the K Show
Our pre-K event features a series of compact press conferences and networking opportunities, all in one location, that enable individual companies to meet with key members of influential trade media outlets to deliver their K Show news well before the event.
Stand up & be counted, before the K Show
16 Oct 2018
6 Sep 2018
Creating physical touchpoints that strengthen your (online) marketing
It’s a cliché story. A couple shares a table at a restaurant – each holding a smartphone, each fully engrossed in their respective digital worlds. Suddenly, one of their phones pings – a message – from the other: “pass the salt please”. Let’s face it, some things are better done in person.
8 May 2018
WeChat, Chinaplas and all the rest...
Since I last wrote about WeChat a few years back, the platform has moved on in strides and encompasses all aspects of life and work in China today. WeChat is the norm for messaging, voice calls, sharing videos/images; it is used to hail taxis; book food, and make payments from high street stores, person to person transfers, and paying street vendors. Cash is no longer king here. I have heard rumours of street beggars handing over QR codes to receive money by WeChat. It is becoming hard to image back life without WeChat in China.
WeChat, Chinaplas and all the rest...
8 May 2018
29 Mar 2018
EMG goes USA: CU @ NPE & ACS
It’s that time again - time for the Sunshine State to briefly become the center of the plastics universe for one week. The NPE 2018 trade fair from May 7-11 will again collocate with the Society of Plastics Engineers' big ANTEC technical conference in Orlando, Florida.
EMG goes USA: CU @ NPE & ACS
29 Mar 2018
6 Mar 2018
Light & Building Show: is your communications as smart as your product?
In a few weeks our 'Automation & Control' team will be descending on Frankfurt. We work many shows throughout the year, but when it comes around, one highlight is always Light & Building - for the sheer amount of innovation, fresh thinking and design that comes to market.
24 Jan 2018
Chinaplas 2018 - bigger, better and more boisterous than ever
The countdown to this year’s Chinaplas event is well on its way with only 12 weeks to go before the show opens its doors at the new - and world’s largest expo centre- the NECC (National Exhibition and Convention Centre), close to Hongqiao airport.
18 Jan 2018
When it comes to trade shows, you can build on us
The decision to take part as an exhibitor in a trade fair is never taken lightly. There are so many aspects to consider. Why are we going, who are we going to meet, what are our messages? And then there is the cost, both direct (space, stand build, displays) and indirect (travel, accommodation, entertainment) as well as the often “hidden costs” of staff involved in attendance, organisation, coordination and communication.
20 Dec 2017
In communications, every mission is critical
We caught up with Director Global Outbound Marketing, Berry Medendorp at SPS IPC Drives in Nuremberg and asked him about the transformation process and the way customer communications and content management have to adapt.
In communications, every mission is critical
20 Dec 2017
7 Dec 2017
Plenty of drive at SPS
Looking back at SPS IPC Drives 2017 we can say that we had a successful 10th year representing key clients at Europe’s leading trade fair for electric automation. During those 10 years, we have seen the digital revolution, Industry 4.0, transform from vision to reality.
Plenty of drive at SPS
7 Dec 2017
23 Nov 2017
Flying start for stress-free exhibitor meetings
Fan or not, meetings are a fundamental part of modern business culture. On average 11 million are held EACH DAY in the US alone! Certainly in the B2B world, relationship building wouldn’t be the same without them.
Flying start for stress-free exhibitor meetings
23 Nov 2017
17 Oct 2017
Asia’s two key plastics trade shows loom large again
Mid October and near year end, and already next year’s two mega plastics shows in Asia are on our agendas. First up is PLASTINDIA, running from February 7-12 in Gandhinagar-Ahmedabad.
4 Oct 2017
Waste no more
Packaging waste, what to do about it and who’s to blame keeps making headlines. Working with several global leaders in the materials and packaging industries, it has kept us increasingly busy the last decades. Sustainability, circular economy, food waste, use of renewable energies in the production, new biobased and compostable materials, are some of the hot topics that are leading the agendas.
Waste no more
4 Oct 2017
4 Jul 2017
Welcome the expanding international face of packaging: it’s here to stay
The international nature of today’s packaging industry is impossible to ignore; borne out by the record number of exhibitors and visitors who travelled to Düsseldorf from abroad for Interpack 2017. It talks to EMG’s strengths and deep understanding of the industry, with companies in the materials, application and equipment sectors looking for our help to gain a share of the voice.
25 Jan 2017
EMG helps Guardian to shine at glasstec
It's challenging enough to run the day-to-day operations and communications of a multimillion-dollar, global business without also having to sweat all the details related to creating and managing your company’s presence at a major industry trade show.
EMG helps Guardian to shine at glasstec
25 Jan 2017
13 Oct 2016
Guardian Automotive defines key messages and makes an impact at Automechanika Frankfurt
Newly established Guardian Automotive wanted to create awareness of the company’s high quality products and value added services. To do so effectively, the company needed to define and embed its positioning and make a significant impact during Automechanika, the world’s leading trade fair for the automotive aftermarket.
10 Oct 2016
Get help managing your trade-show workload
Preparing to exhibit at any trade show, much less one with the mammoth scale of the triennial K plastics fair, can be daunting. With so many moving parts, many companies seek support from trusted partners to help ensure they are as well prepared as possible. That’s where, for many firms, EMG comes into play.
Get help managing your trade-show workload
10 Oct 2016
22 Sep 2016
K 2016 - Are you ready?
So you’ve booked your stand at K 2016, made all your travel arrangements, decided on a show theme, and sorted who from your company will attend, and when. That’s a good start -- but it’s only a start.
K 2016 - Are you ready?
22 Sep 2016
30 Jun 2016
A Pre-K2016 Experience in Belgium
Lilli Manolis Sherman, senior editor at Plastics Technology, wrote a blog with some personal observations about our recent Pre-K multi-client press conference and a few impressions of the event have been put together in a YouTube video.
A Pre-K2016 Experience in Belgium
30 Jun 2016
28 Jun 2016
Doing it differently to be the talk of the show
EMG helped Avery Dennison take a fresh approach to its tradeshow planning and communications …the positive coverage speaks volumes
Doing it differently to be the talk of the show
28 Jun 2016
10 Jun 2016
Pre-K Multi-Client Press Conference - it's a wrap
Yesterday was the final day of our 5th Pre-K Multi-Client Press Conference. A total of 24 editors from China to Canada attended presentations and interactive sessions with technical experts and communication professionals from six companies.
9 Jun 2016
Plastics and the circular economy
The 6th Plasticity Forum is coming to London on September 21st coinciding with the London Design Festival.
Plastics and the circular economy
9 Jun 2016
9 Mar 2016
ELIX Polymers' positioning and communications strategy
ELIX Polymers is starting to profit from their newly developed key messaging matrix and have been increasing their trade media activities in recent months.
17 Feb 2016
2016 - a year of two halves
This year is set to be a bumper year for the plastics and rubber industry with the world’s two largest events taking place- Chinaplas in April, and then K-2016 in October in Dusseldorf.
2016 - a year of two halves
17 Feb 2016
11 Nov 2015
K 2016: Pre-K Multi-Client Press Conference
From June 8-10, 2016 EMG will host its regular Pre-K Multi-Client Press Conference at the Antwerp Hilton Hotel. One- and two-hour briefing slots are available across the three days for each company to hold tailored activities with the invited media.
K 2016: Pre-K Multi-Client Press Conference
11 Nov 2015
4 Aug 2015
Guardian Industries choosing EMG: as clear as glass
Earlier this year we started working for Guardian Industries Glass Group, one of the largest manufacturers of glass in the world (check the press release for the official announcement).
13 Jul 2015
ASCEND: Total message translation around the globe
EMG and sister company Marketing Solutions have successfully supported Ascend Performance Materials at trade shows all over the world. Since 2009 Ascend Performance Materials, a leading global producer of PA66 resin, chemicals and fibres, has worked with EMG and Marketing Solutions in China to gain maximum visibility during the annual Chinaplas shows.
21 May 2015
Chinaplas thunders back to Guangzhou
Adsale, the show organisers, said the show has now outgrown the K fair in exhibitor count- claiming 3282 exhibitors from 40 countries, compared to 3215 at the last K in 2013. Some 400 of these are first time exhibitors, mainly from China and across Asia. Overall, Chinese firms account for around 60% of exhibitors. At the close of day one, we could not find any stats on the visitor count, which is expected to exceed last year’s show in Shanghai, with over 75% coming from China.
Chinaplas thunders back to Guangzhou
21 May 2015
18 May 2015
K 2016: Plan your high visibility campaign now
Demand for exhibition space is extremely lively, and all 19 halls of Düsseldorf's fairgrounds will once again be fully occupied. All in all, around 3.000 exhibitors are expected in Düsseldorf between 19 and 26 October 2016. If you want to take part in the greatest Plastics show on the planet, make sure your application is in before the deadline of May 31, 2015.
K 2016: Plan your high visibility campaign now
18 May 2015
30 Jan 2015
Industry 4.0 and IIoT is gaining substance - bringing new editorial opportunities
Last year, we still questioned if Industry 4.0 was simply a trend or the new standard. Today, we are certain that the terminology and principles of Industry 4.0, which is also referred to as the Industrial Internet of Things (IIoT), are here to stay. In Automation & Control magazines, on websites and at events you will read and hear of the Industrial Internet of Things, Industry 4.0 and the Internet of Everything.
24 Nov 2014
Fasten your seatbelts - 2015 events calendar kicks off at breath-taking pace
Just as you thought the last of this year's exhibitions were done and dusted, many of you will already be thinking of the 2015 events schedule. The new year promises to kick off at breath-taking pace with three mega shows all taking place in the first half in vastly different locations. Our global capabilities, combined with local expertise and industry knowledge, enable us to work with our clients to take a broader perspective on how to maximise their presence and share of voice at shows within a coherent, integrated, programme structure.
18 Nov 2014
Body Language 101: Are your non-verbal cues supporting what you say?
It is day two of a five day trade show, and you are tired. Without realizing, you lean against the counter, arms crossed and lost in thought about the next steps following a productive customer meeting earlier in the day. Meanwhile, someone – it could be a customer, a potential customer, or even a colleague you have not met before - approaches your stand but judges by your position and the look on your face that you do not want to welcome any visitors.
10 Oct 2014
Creating a basis for profitable success and growth
Based on my forty+ years of marketing and sales experience, primarily in Chemicals, Plastics and related value chains, I have reached the conclusion that there are three key and critical factors for success in any market. They are: a meaningful segmentation, a strong and sustainable differentiation and a highly effective implementation.
8 Sep 2014
What extra hands can do for you at Fakuma
As a communications professional you know that trade shows provide an excellent opportunity to create visibility for your brand while maximising your return on investment.
What extra hands can do for you at Fakuma
8 Sep 2014
5 Aug 2014
Leveraging trade shows for quality one-on-one time
Every trade show provides an opportunity to position your brand, launch new products, share other news and developments and engage directly with industry focused audiences. Creating a comprehensive and integrated programme including pre-show, on-site and post-show communications is an important step to capitalise on your investment.
20 May 2014
Industry 4.0 - Simply a trend or the new standard?
Recently Nancy van Heesewijk attended the Belden Industrial Ethernet Infrastructure Design Seminar. This event, which took place in Prague, brought together leading experts who provided insight into the latest Industrial Ethernet developments.
27 Jan 2014
We've got you covered at Chinaplas
As the 3rd most influential plastics exhibition in the world and Asia's No. 1 plastics trade fair, Chinaplas offers an excellent platform to deliver company messaging, raise your profile and initiate new business contacts.
We've got you covered at Chinaplas
27 Jan 2014