Speed Dating, Industry Style
|Posted by Nancy van Heesewijk on May 9, 2016|
Do you have an interesting story to tell, but not a lot of time to tell it? Are you weary of the same-old media event format, and looking for something fresher and more interesting?
We’d like to suggest speed dating – yes, speed dating, with members of the media. This can be a novel way to get your message out to the market in a personal, yet time-efficient manner. By tying in such an approach to another event you’re already attending or planning, you can connect several of your executives with key media members in a short amount of time.
Speed dating is a good tool for creating interest with the media for 1-to-1 interviews or for more in-depth feature articles or white papers. It also is ideal for providing reporters and editors with information they can take away and use to create a short piece for immediate coverage.
EMG recently organized just such an event for one of our clients. This client hosted a seminar and customer event with many of its own officials in one place at the same time. They held workshops, featured keynote speakers, and positioned the company as a thought leader in its space.
Leaders from each of the company’s different business units participated. They did their own version of speed dating, rotating editors through brief meeting with BU leaders, offering market insights, and encouraging an open, two-way exchange of ideas.
If done right, this approach can change up the pace a bit, inject some interest into the process, and help enhance your interaction and relationship with the media.