Media monitoring and reporting The EMG Way
|Posted by Servé Tonino on October 12, 2016|
To provide clients with a comprehensive overview of press coverage and, if required, insight into competitive and other relevant information, EMG has developed a proprietary media monitoring and reporting service.
Media monitoring The EMG Way is different from conventional press clipping services. We focus on trade media, online and offline, covering a wide range of industrial markets across the Americas, Asia Pacific, Middle East and Europe. EMG manages the complete trade media monitoring and clipping process in house to ensure optimal quality. For programs that require the monitoring of mainstream and business media we utilise external press clipping services and incorporate these into the EMG system.
We report media coverage tailored to the needs of our clients’ media relation programmes and our system also offers electronic newsletter and alert functionality to inform communications managers and the wider organisation about company as well as industry news as required.
Press coverage is made available to clients on a discrete, registered access basis. EMG’s regional offices and partners across the world have access and can efficiently process local clips directly into our central database. The EMG media monitoring and reporting service is integrated with EMG’s other online tools such as PressReleaseFinder.com and the EMG Media Information Centre ensuring that meta-information is always up-to-date.
Analysis & Reporting
Online reports with analysis using customised tables and charts based on the latest dataset for the continuous analysis and refinement of media campaigns. EMG reporting helps to assess which campaigns are successful, identify which topics, applications, business units and/or product groups need more exposure and measure which corporate messages are getting across. The metrics and reports can be tailored to fit the organisational and campaign structure allowing users in different geographies and business segments to retrieve information as and when required.
The EMG reporting includes sophisticated HTML newsletters functionality to supply industry executives – wherever they are – with their daily, weekly or monthly dose of pertinent media coverage including analysis, language translation summaries and interpretation. The reports can be fully tailored; ranging from monthly internal newsletters that collate the results of multi-dimensional marketing communi-cations programmes, linked to more detailed content online, through to daily summaries of company and industry news delivered direct to key management‘s mailboxes.
Dashboard charts visualise the key results, but also allow to drill down to the underlying coverage to better understand the metrics.