A Pre-K2016 Experience in Belgium
Lilli Manolis Sherman, senior editor at Plastics Technology, wrote a blog with some personal observations about our recent Pre-K multi-client press conference:
"We were all at NPE2015 just last year and now K2016 is around the corner. But with each of the big shows I get even better ideas for shoes that will save my feet (e.g., minimalist Ninja-looking things) and allow me to get the latest news. Flip flops did the trick for my visit to Antwerp, Belgium when we were treated to a great walk-about town headed by a very scholarly local guide. So, I thought I’d share some photos, including one of the old churches, Antwerp harbor from above, and a Belgium chocolate shop to which you can bet I returned.
But, back to business. The Antwerp trip was organized by the international communications consultancy EMG, and it was one of several pre-K events that take place every three years just a few months before each K show. As members of the trade press, we have no clue beforehand how valuable such a press junket might turn out in terms of news generation. There were 25 of us from all over the world, and I would say we were generally very pleased with the outcome of the event."
Read the full post on the blog of Plastics Technology.