Data analysis is no longer only a success indicator of your own output. It has become a crucial tool for listening to your audiences.
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
Standing out among a crowded online calendar is a major challenge. Fortunately, there are many options to gain greater engagement and success for your next webinar, online chat, LinkedIn Live,...
These are unprecedented times. The world of communications will inevitably change in the wake of the coronavirus pandemic, with a new normal being ushered in.
26 Mar 2020
Navigate and communicate through changing times
These are unprecedented times. The coronavirus pandemic has left many of us feeling fearful, apprehensive, and alarmed. We’ve seen much of Europe and North America grind to a halt. This ...
10 Mar 2020
EMG Trade Editors Survey: Press releases and direct contact remain top editorial sources
Press releases and direct network contact remain the top sources for trade journalists, but digitalisation is impacting story selection. These are among the key conclusions from the EMG Trade ...
21 Feb 2020
Maintaining strength in times of crisis
Global reporting on the coronavirus epidemic has been front page news for over a month now, but it’s difficult to understand the reality of the situation unless you are here, on the grou...
Real communications skills are needed to give industrial innovation the credit it deserves. It’s all about technical knowledge, speed, and excellent storytelling. Rikke Wivel offers her ...
Rikke Wivel joins EMG as its new CEO, as our course at the forefront of global industrial technology marketing communications continues.
31 Jan 2020
Reaching the Food Ingredients Customer
Personalized marketing is now a standard approach in B2C marketing but are you using the best insights and customization to turn your food ingredient B2B prospects into buyers?
29 Jan 2020
Staying one move ahead in crisis communications
An effective crisis communications strategy is more important than ever, as complexity levels increase and required response timelines decrease.
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