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Here you'll find our collection of posts  on the communications industry in general, on industrial strategies and digital transformation.  

 

Here it is. The silver bullet for measuring and evaluating public relations is to be honest and be insightful. There is no holy grail that will solve your measurement challenges. You will need to t...

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Media Relations Digital Marketing CommsTech

What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry?  Top international trade editors got an early ...

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Events Industry Trends

The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe...

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Events Industry Trends

An increasing use of robots and automation is changing how many industries do business. Some firms are even using automated artificial-intelligence software to generate written marketing-related co...

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Digital Marketing Content

Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes even dema...

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Digital Marketing Content Strategy Marketing Communications

17 May 2019

Chinaplas 2019

The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinaplas, ...

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Events Social Media International Media Relations Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your content SE...

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Social Media Digital Marketing Content Strategy Marketing Communications

This year it has been full steam ahead for the EMG Team. Just between January and April, there have been over 10 trade shows with IDS, JEC Europe, European Coating Show and in-cosmetics being just ...

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Events International

Today, communicating to the audience is not solely about sending out a targeted press release – although that still is an element of a campaign.  Instead, PR has become “Marcom&rdq...

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Being agile in marketing communications is about taking calculated risks to keep innovative, and sometimes the risks aren’t always what you expect from a communications agency. Sometimes risk...

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