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Here you'll find our collection of posts  on the communications industry in general, on industrial strategies and digital transformation.  

 

We’ve been living in the age of social media for many years now. For some of us, we don’t even remember a time without it. It dominates so much of our lives. For my husband, he can’t...

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Social Media Digital Marketing

For years, the general consensus in the social media age has been to opt for “snackable” content that can be quickly understood and leaves little to the imagination. With short attention s...

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Digital Marketing Content Marketing Communications

B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communications st...

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Social Media Media Relations Digital Marketing Marketing Communications

EMG was requested to help Norican Group Asia Pacific develop a comprehensive multi-channel communications support package for China DIECASTING 2019 held in Shanghai, comprising media engagement, vi...

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Events International Content Marketing Communications

Did you know 61 million LinkedIn users are senior level influencers and 40 million are in decision-making position? From a B2B perspective, this means the decision-makers you are trying to reach ar...

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Social Media Training Digital Marketing Marketing Communications

13 Aug 2019

How to win at K 2019

The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key reasons...

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Events Social Media Media Relations Marketing Communications

For most of us, it has been a long time since we were in school learning our 3 Rs of reading, writing and arithmetic. But in a successful B2B marketing strategy, the Cs are just as important as the...

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Strategy Marketing Communications

The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on virgin mat...

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Media Relations Industry Trends Strategy Marketing Communications

Here it is. The silver bullet for measuring and evaluating public relations is to be honest and be insightful. There is no holy grail that will solve your measurement challenges. You will need to t...

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Media Relations Digital Marketing CommsTech

What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry?  Top international trade editors got an early ...

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Events Media Relations Industry Trends