Bringing influencers into your marketing communications strategy

Reaching influencers is becoming increasingly important to marketing communications strategies within industrial technology. Contrary to common misperceptions, these power wielders are not only active on Instagram. They are the journalists, guest writers, event and press conference attendees, podcast & video hosts, whose opinion everyone wants to hear. 

EMG is your partner for identifying these influencers within your space. For nearly 30 years we have been building connections within the industrial technology sphere including additive manufacturing, automation, automotive, chemicals, food ingredients, packaging, plastics and more.  With our expertise in these areas, we can help identify the right influencers for your marketing initiative and develop a mutually beneficial partnership. 

EMG – developing your influencer campaign

Working closely with the influencer, EMG coaches them on what you are looking for – whether it’s hosting a video or podcast series, covering an event or writing a guest paper, white paper, industry opinion piece or product review. With our guidance, we ensure that the right message is being conveyed and surprises don’t happen.

EMG can also coach and work with your company spokespeople to turn them into influencers in their own right. The opinion of your CEO or key members of your sales team is what your customers trust. Helping them fine tune their message and build their following can go a long way in extending your audience reach.

Contact us to learn how we can work together to launch your influencer marketing campaign.