Expertise / VAI – Value Added Impact
Your buyers are already asking AI tools for recommendations. EMG's Generative Engine Optimisation service makes your brand the answer, recognised, referenced and recommended by the AI engines your customers rely on every day.
Why it matters
The search landscape has fundamentally shifted.
60% of searches now end without a single click. AI tools deliver the answer directly. If your content isn't structured for AI engines, you don't just rank lower. You disappear entirely. GEO is how EMG ensures industrial and B2B brands remain visible, credible and citable in a world where the algorithm has a new name.
60%
of searches end without a click
73%
of B2B buyers use AI to research & shortlist suppliers
3x
more citations with proper scheme mark-up
Only 22%
of marketers track AI visibility
What is GEO?
SEO was just the warm-up
Generative Engine Optimisation is the evolution of search marketing for the age of AI. The rules haven't been thrown out, they've been upgraded. Keywords, content quality and site structure still matter. They just need to work harder now, because your content must be AI-readable, not just search-engine-friendly.
When a key decision-maker at one of your target accounts asks ChatGPT, Claude, Perplexity or Google AI Overviews for a supplier recommendation in your category, GEO determines whether you are the answer or whether your competitor is.
EMG has been applying GEO principles across plastics, chemicals, automation and advanced materials clients since AI search went mainstream. We build on your existing SEO foundations and make smart, targeted improvements before your competitors get there first.
How we do it
Three pillars of AI visibility
Technical foundation
AI engines skip slow, broken or poorly structured sites. As a first critical step you need to talk to your web-developer partner to make sure your website is AI visible and will be found by LLMs. It is key to tighten your tech, by taking care off:
- Core Web Vitals & mobile performance
- Schema mark-up implementation
- Crawl error remediation
- Site architecture optimisation
PressReleaseFinder & AI Engineered content
We optimise your content for AI; content designed to be cited, referenced and recommended. Content published on our client content platform, PressReleaseFinder, is proven to be a trusted source by AI. Check out the case study.
- Q&A-style content in your buying personas
- Implementing AI visibility for press releases & technical papers
- Blog posts engineered for AI citation
EMG's AI Readiness Audit - authority & trust building
AI tools prioritise sources that are fresh, well-structured and consistently credible. We keep your content authoritative and your position defended over time. We work with our own HI-VIZ strategic programme – the EMG AI Readiness Audit:
- Audit of your website or any other content piece
- Evaluation and AI Readiness score based on 5 criteria
- Suggestions per criteria how to boost AI visibility and how to implement
- Ongoing content freshness strategy
- Domain authority & citation tracking
- Monthly monitoring of AI visibility based on agreed KPIs
- Competitive AI visibility monitoring
Proven results
- 59% share of newswire citations captured in phase 2 of a GEO campaign - demonstrating how quickly AI engines recognise well-structured, schema-marked content
- 3x visibility performance multiplier of clariant.com to competitors
- 26% increase in key product mentions
- 4% total share of voice increase in LLM answers
EMG GEO benchmark data
How to get started
Three practical steps to boost your AI visibility
Before we can start with AI optimisation of your website you have to spend some time with your web builder to improve the technical optimisation of your website.
As a first step you need to have the technical performance of your website checked: load times, mobile performance, critical crawl errors and schema mark-up. This step alone typically delivers measurable ranking movement within weeks and is the prerequisite for everything that follows.
- EMG’s AI Readiness Audit
This strategic content scan consists of a clear and scored analysis including an actionable improvement plan. We also benchmark your current AI visibility against key competitors and identify the fastest wins. We analyse structure, clarity but also authoritative tone of voice, buyer persona focus and clarity of the text. - AI-ready content deployment
EMG creates and publishes structured, Q&A-style content, engineered to be cited by Claude, Perplexity, Google AI Overviews and other generative engines your buyers use. - AI visibility is not a one-time project
EMG tracks domain citations, competitor brand mentions and your share of AI-generated answers, continuously refining to maintain and grow your position. Our detailed visibility reports will include KPIs agreed with the client such as visibility rate, leadership rate, competitive gap etc.
Contact us
The window is open - but it won't stay that way
The businesses that adapt first will own this space. The ones that wait will find themselves invisible in a world their customers already live in.
