PressReleaseFinder
Client needs
When your key decision-maker asks an AI tool for a recommendation in your space, will your brand be the answer, or will you leave that to your competitors?
AI tools prioritise content that is well-structured, clearly formatted, and technically sound. Slow websites, poor mobile performance, and missing schema markup make brands invisible to LLMs before the conversation even begins.
The good news? GEO builds on SEO's foundations. For most businesses in plastics, chemicals, and industrial automation, it's less about starting over and more about smart, targeted optimisation - before your competitors get there first.
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Key Strategies
Technical foundation:
Fast load times, flawless mobile performance, no crawl errors. A slow or broken site is invisible to AI and without schema markup, even great content gets missed.
EMG's proprietary platform, PressReleaseFinder.com, has undergone a full technical GEO clean-up: optimised load speed, structured schema markup, and LLM-friendly content formatting baked in.
Clients who publish content on PressReleaseFinder.com benefit directly from this AI-optimised infrastructure - gaining higher brand mentions, domain citations, and improved share of voice in AI-generated answers.
Impact & Results
After technically optimising PressReleaseFinder.com, results speak for themselves.
+16
places domain rank improved after schema clean-up
-62%
drop in competitor brand mentions after targeted Q&A content
+39%
more domain citations after GEO optimisation
59%
newswire citation share captured in phase 2 - up from near zero
