Clariant
Client Needs
Rapid changes in how people gather information have made AI searchability a priority across all industrial sectors. With declining rates of website visits, GEO (Generative Engine Optimisation) became the new arena for businesses to compete in.
The goal was to improve the emergence frequency and positioning of Clariant's brand name in answers by major LLM'S.
Key Strategies
Tailored content improvements were made on 5 press releases published on PressReleaseFinder.com.
- Plastics Additives business unit with special focus on sustainability
- 2 measurement rounds - before and after – were conducted to see if the releases serve as source of information to LLMs
- Measurements included key competitors' performance
Impact & Results
We achieved tangible and measurable improvements in visibility across a wide range of pre-defined KPIs.
Evaluation of results brought forward a new set of potential use cases for future implementation.
4%
total share of voice increase in LLM answers
26%
increase in key product mentions
3x
visibility performance multiplier of clariant.com to competitors
