Willem van de Velde

Willem van de Velde was General Electric (GE) Plastics European PR manager prior to confounding EMG with Greg Farrett in 1991. Prior to GE he held various senior PR positions in consumer, services & industrial organisations in the UK and mainland Europe. His focus is on content creation – he is an accomplished writer – and his ability to translate complex communications issues into marketing communications content and activity is instrumental in many of our client projects, including internal communications and crisis/issues management scenarios. Willem is Dutch and fluent in English.






Recent Posts

In these days of 24-hour news cycles, fake news, alternative facts and focus on celebrity news, the soundbite is increasingly getting shorter, attention spans are waning...



During the past 25 years, the EMG team has handled thousands of projects for hundreds of industrial clients around the world. We have come a long way. 


EMG Community

When Clariant hosted its Sustainability Dialog, a unique event held in the Clariant Innovation Center in Frankfurt, the company wanted to reach as many stakeholders as p


Social Media

Assuming that you have a good, strong and clear message, you only need three things to successfully get that message across: content, content, content.


Media Relations