In these days of 24-hour news cycles, fake news, alternative facts and focus on celebrity news, the soundbite is increasingly getting shorter, attention spans are waning...
Willem van de Velde
Willem van de Velde was General Electric (GE) Plastics European PR manager prior to confounding EMG with Greg Farrett in 1991. Prior to GE he held various senior PR positions in consumer, services & industrial organisations in the UK and mainland Europe. His focus is on content creation – he is an accomplished writer – and his ability to translate complex communications issues into marketing communications content and activity is instrumental in many of our client projects, including internal communications and crisis/issues management scenarios. Willem is Dutch and fluent in English.
1 Dec 2016
Our own story in our own voices
During the past 25 years, the EMG team has handled thousands of projects for hundreds of industrial clients around the world. We have come a long way.
When Clariant hosted its Sustainability Dialog, a unique event held in the Clariant Innovation Center in Frankfurt, the company wanted to reach as many stakeholders as p
6 Jul 2015
Good content: the heart of a good story
Assuming that you have a good, strong and clear message, you only need three things to successfully get that message across: content, content, content.