In these days of information overload, we are all being challenged to offer true actionable insights for organisations. Rather than flooding your organisation with a mass of data in a single confusing batch, it’s time for well-considered visualisation that helps marketing communicators achieve actional insight for their businesses.
Digital continues to put us under pressure to make decisions in real-time. If anything the pace is likely to accelerate. But we marketers are resilient, adaptable and ready to change at short notice, right? Agile marketing is one emerging approach to our fast moving world, but is there still a place for the annual planning cycle?