Rikke Wivel joins EMG as its new CEO, as our course at the forefront of global industrial technology marketing communications continues.
Greg co-founded EMG in 1991. He re-joined EMG in a full-time capacity in February 2016 following over 10 years at the US multi-national General Electric (GE), where he held several senior international leadership roles in corporate communications. Greg is an expert in translating strategic corporate, business and policy objectives into effective communications campaigns, and counsels clients at senior executive level. A UK national, Greg has lived and worked outside the UK for over 30 years and spends much of his time travelling globally on client assignments.
5 Dec 2019
How to stand out and thrive in a downturn
What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out.
The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing th...
27 Jun 2019
The Inside Track to the Latest K 2019 News
What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry? Top international...
Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers requ...
24 Apr 2019
Transition from PR to Marcom
Today, communicating to the audience is not solely about sending out a targeted press release – although that still is an element of a campaign. Instead, PR ...