Get ready for SPS 2022

Now that the organizers have confirmed stand locations for SPS 2022, with just over 6 months to go, it’s time to get down to some serious preparation.

You’ve probably received a copy of the hall plan and have a checklist as long as your arm. Hopefully you’ve started thinking about possible booth design by now too. But what about your communications planning?

  • How will you use social media to maximize your presence?
  • Are you planning a press conference or scheduling editor meetings to introduce your automation innovations?
  • Will you be issuing a preview release to the media? What is the best timing to do so?
  • Considering pre-show mailers to customers and prospects to kickstart your lead gen early and drive traffic to your booth?

If your answer to most of these questions is ‘I don’t know’, it might be time to draft in some communications expertise.

The enormity of the task might seem overwhelming to you, but to us it is bread and butter. We would love the opportunity to help build connections that power your business.

You won’t find an agency with more experience in supporting clients at leading automation & control industry events such as SPS. We help manage everything from our clients’ press conferences and pre-show (social) media to advertising, lead generation and post-show follow up. From start to finish, we are here to help you reach your event KPIs.

And if there’s one thing that we have learned from many years of managing event communications, it’s that starting early alleviates stress in the long run and produces the best results.

Get in touch with me today to discuss how we can help get you noticed at SPS 2022.










Nancy van Heesewijk

Nancy is coordinating our automation and control events, but feel free to contact your EMG account manager instead.

+31 164 317 018