At EMG, we transform complex narratives into compelling stories that resonate across global markets. As pioneers in B2B marketing and communications since starting out in 1991, we empower innovators in plastics, chemicals and automation to shape the future of their industries. Our passion for industrial communication, coupled with our unrivalled network of media connections, enables us to amplify your voice, establish thought leadership and drive meaningful change. With EMG as your partner, your innovations don't just reach audiences – they inspire them.

Our Mission

We empower and connect industrial innovators for purposeful change.

Our Values

Adaptive

We are adaptive on many levels – to industry trends, to evolving client needs, and to variations within the marketing profession. Our agile approach enables us to swiftly respond to change and remain close to our customers. We make impactful decisions to uncover and maximise new opportunities.

Collaborative

We focus on building relationships grounded in trust and honesty, where clients see us as an extension of their own team. We place them at the center of everything we do, and do not make promises we cannot keep. Internally, we maintain a collaborative culture built on the same foundation of trust, which is further reflected in the support we provide to clients.  

Empowerment

We empower our customers and teams around the world. For clients, we empower them to achieve their goals by providing the expertise, support and resources they need to optimise their communications. For colleagues, we empower them to develop skills and build confidence through upskilling opportunities. To do this successfully, we maintain high ethical standards and foster an environment which is built on mutual respect.  

Insightful

We leverage industry knowledge and extensive expertise to deliver results which are aligned with our clients’ goals and KPIs. We are committed to evidence-based excellence, combining our understanding of the plastics, chemicals and automation value chains with proprietary monitoring and reporting tools.

Diversity, Equity & Inclusion

We believe that embracing a diverse workforce through an inclusive work environment is not only the right thing to do, but also essential to our success. We are committed to provide a workplace that enables every colleague to thrive.

Environmental, Social & Governance

Sustainability is at the core of EMG’s business. We take pride in providing responsible communication services that ensure transparency in clients’ messaging and avoid greenwashing. Meanwhile, we also integrate sustainable practices into our own operations.

Team Global

Team China

Insights

Advertising
Content Marketing
Crisis Communication
Digital Marketing
Event Management
Global Industrial Communications
Media Relations
Social media
Thought Leadership & Executive Profiling
Training Programmes
K 2025 - Are you ready?
Nancy van Heesewijk
So you’ve booked your stand at K 2025, made all your travel arrangements, decided on a show theme, and sorted who from your company will attend, and when. That’s a good start - but it’s only a start.
Event Management
Key Messaging Development
Media Relations
Thought Leadership & Executive Profiling
Training Programmes
Don’t get caught out: 10 golden rules for media spokespersons
Media interview: prepare to be remembered
Elena Loseva
A busy trade show booth will be attracting visitors from all walks, with the focus being on existing and potential customers and partners. While your on-booth sales & support team will be greeting contacts and leads with open arms, their response to an industry journalist may be more muted and could range from nervousness to dismissiveness.
Content Marketing
Digital Marketing
Thought Leadership & Executive Profiling
Getting personal: How to create a c-level personal brand
Personal branding is just as important for c-level executives in B2B organisations as it is for celebrities
Nancy van Heesewijk
One of the biggest misapprehensions about personal branding is that it is only relevant for celebrities or social media influencers. This isn’t true at all.

Contact

Our office locations

EMG Netherlands office
Lelyweg 6
4612 PS Bergen op Zoom
EMG China office
Room. 1501
T3 Upper West,
No.69, Lishang Road, Putuo District,
Shanghai