Almost all K 2019 exhibitors highlighted their sustainability claims and goals. We spoke to several key industry journalists about the prevalence of this trend and how achievable the targets are.
News - Industry Trends
Never before have innovators in the industrial marketing sectors had such a role to play in creating the products that shape the future. You need your ear to the ground when it comes to industry trends, which is why EMG closely monitors the key platforms.
Influencers and thought leaders are a topic that sparks the interest of many B2B companies, but the question marketing communication professionals have is: how does it work? The answer is all about fi...
The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather than proa...
Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technology marketing communications. ...
1 Aug 2019
Remaining relevant in a circular economy
The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on virgin mat...
27 Jun 2019
The Inside Track to the Latest K 2019 News
What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry? Top international trade editors got an early ...
12 Jun 2019
Interview Petra Cullmann, Global Portfolio Director Plastics & Rubber at Messe Düsseldorf
The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe...
26 Nov 2018
Visit to Green Chemistry Campus
Instead of having our usual monthly meeting, we’ve visited the Green Chemistry Campus last week: just a kilometre down the road from EMG, at the heart of the Biobased Delta.
9 Jul 2018
Communicator Summit 2018
They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Cu...
At EMG, we’re welcoming the digital revolution in marketing. New technologies like augmented reality (AR) and virtual reality (VR) are changing how many of our clients are reaching out to cus...
