The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on virgin mat...
News - Industry Trends
Never before have innovators in the industrial marketing sectors had such a role to play in creating the products that shape the future. You need your ear to the ground when it comes to industry trends, which is why EMG closely monitors the key platforms.
27 Jun 2019
The Inside Track to the Latest K 2019 News
What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry? Top international trade editors got an early ...
12 Jun 2019
Interview Petra Cullmann, Global Portfolio Director Plastics & Rubber at Messe Düsseldorf
The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe...
26 Nov 2018
Visit to Green Chemistry Campus
Instead of having our usual monthly meeting, we’ve visited the Green Chemistry Campus last week: just a kilometre down the road from EMG, at the heart of the Biobased Delta.
9 Jul 2018
Communicator Summit 2018
They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Cu...
At EMG, we’re welcoming the digital revolution in marketing. New technologies like augmented reality (AR) and virtual reality (VR) are changing how many of our clients are reaching out to cus...
15 May 2018
Fast charging is our future
Supporting and leading the PR and marketing activities of Tritium as their network of fast-charging infrastructure expands across Europe.
8 May 2018
WeChat, Chinaplas and all the rest...
Since I last wrote about WeChat a few years back, the platform has moved on in strides and encompasses all aspects of life and work in China today. WeChat is the norm for messaging, voice calls, sh...
29 Mar 2018
EMG goes USA: CU @ NPE & ACS
It’s that time again - time for the Sunshine State to briefly become the center of the plastics universe for one week. The NPE 2018 trade fair from May 7-11 will again collocate with the Soci...
Influencer Marketing is taking off. The concept of using influencers to seed the right message is relatively easy to grasp in consumer industries such as fashion and beauty. Here we’re regula...
