The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe...
News - Industry Trends
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
26 Nov 2018
Visit to Green Chemistry Campus
Instead of having our usual monthly meeting, we’ve visited the Green Chemistry Campus last week: just a kilometre down the road from EMG, at the heart of the Biobased Delta.
9 Jul 2018
Communicator Summit 2018
They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Cu...
At EMG, we’re welcoming the digital revolution in marketing. New technologies like augmented reality (AR) and virtual reality (VR) are changing how many of our clients are reaching out to cus...
15 May 2018
Fast charging is our future
Supporting and leading the PR and marketing activities of Tritium as their network of fast-charging infrastructure expands across Europe.
8 May 2018
WeChat, Chinaplas and all the rest...
Since I last wrote about WeChat a few years back, the platform has moved on in strides and encompasses all aspects of life and work in China today. WeChat is the norm for messaging, voice calls, sh...
29 Mar 2018
EMG goes USA: CU @ NPE & ACS
It’s that time again - time for the Sunshine State to briefly become the center of the plastics universe for one week. The NPE 2018 trade fair from May 7-11 will again collocate with the Soci...
Influencer Marketing is taking off. The concept of using influencers to seed the right message is relatively easy to grasp in consumer industries such as fashion and beauty. Here we’re regula...
7 Dec 2017
Plenty of drive at SPS
Looking back at SPS IPC Drives 2017 we can say that we had a successful 10th year representing key clients at Europe’s leading trade fair for electric automation. During those 10 years, we ha...
Rather than issue a loose list of predictions of what might be hot in 2018, we’ve decided to share an (not exhaustive) ‘A to Z’ of some communications projects we’ve been wo...
