Our News & Views - Industry Trends

22 Apr 2021

Q&A with Candy Adams, aka The Booth Mom®

Are B2B tradeshows coming back in 2021? The answer is “sort of.” We are already seeing some shows returning, but in different forms. For example, well-known shows such as CES and SXSW returned - but in virtual forms. Others are coming back as hybrid forms with some in-person and some virtual options to support exhibitors and visitors who can’t attend.

16 Dec 2020

The Five Things We Learnt in 2020

This year has been a crazy time to be in B2B communications. In fact, it’s just been a crazy time all in all. As we all did our Christmas shopping this time last year, nothing could have prepared us for what 2020 had in store.

19 Nov 2020

China outlook: Digital transformation on the rise both in manufacturing and communications

The global pandemic might still be lingering as a dark cloud over the manufacturing sector, but with the 22nd China International Industry Fair (CIIF), themed “Intelligence & Interconnection - Empowering New Industrial Development”, held as scheduled this past September, the industrial economy received an extra boost.

21 Nov 2019

A “circular economy” as the K 2019 mantra

Almost all K 2019 exhibitors highlighted their sustainability claims and goals. We spoke to several key industry journalists about the prevalence of this trend and how achievable the targets are.

7 Nov 2019

Understanding the Industrial Technology Influencer Niche

Influencers and thought leaders are a topic that sparks the interest of many B2B companies, but the question marketing communication professionals have is: how does it work? The answer is all about finding the right connection.

1 Oct 2019

When it comes to content marketing it’s the thought that counts

The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather than proactively sells a brand. In order to truly take advantage, you need to claim a thought leadership position within your field of industrial technology. 

25 Sep 2019

Using AI to add life to your next marketing communications campaign

Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technology marketing communications.

1 Aug 2019

Remaining relevant in a circular economy

The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on virgin materials should become ever smaller and the role for a mono material strategy, which allows for simpler recycling was also noted

27 Jun 2019

The Inside Track to the Latest K 2019 News

What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry?  Top international trade editors got an early preview of what seven industry leaders are planning for the big K Show in October during EMG’s 6th Pre K Press Event.  The exclusive invitation-only event was held June 25-27 in Antwerp. Its goal is to enable editors to get a head start on their media planning for K 2019 by providing leading companies in the plastics industry the opportunity to deliver their biggest and most impactful K 2019 show news months before the official show.

12 Jun 2019

Interview Petra Cullmann, Global Portfolio Director Plastics & Rubber at Messe Düsseldorf

The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe Dusseldorf’s Global Portfolio Director of Plastics and Rubber.  We reached out to her to find out her thoughts and insights on K2019, the biggest (Plastics) Show on Earth. 

26 Nov 2018

Visit to Green Chemistry Campus

Instead of having our usual monthly meeting, we’ve visited the Green Chemistry Campus last week: just a kilometre down the road from EMG, at the heart of the Biobased Delta. 

9 Jul 2018

Communicator Summit 2018

They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Customer”.