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News - Industry Trends

Never before have innovators in the industrial marketing sectors had such a role to play in creating the products that shape the future. You need your ear to the ground when it comes to industry trends, which is why EMG closely monitors the key platforms.

 

The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on virgin mat...

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Media Relations Industry Trends Strategy Marketing Communications

What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry?  Top international trade editors got an early ...

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Events Media Relations Industry Trends

The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe...

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Events Industry Trends

Instead of having our usual monthly meeting, we’ve visited the Green Chemistry Campus last week: just a kilometre down the road from EMG, at the heart of the Biobased Delta. 

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EMG Community Industry Trends

They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Cu...

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Industry Trends Strategy

At EMG, we’re welcoming the digital revolution in marketing. New technologies like augmented reality (AR) and virtual reality (VR) are changing how many of our clients are reaching out to cus...

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Industry Trends Digital Marketing Content

Supporting and leading the PR and marketing activities of Tritium as their network of fast-charging infrastructure expands across Europe.

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Media Relations Industry Trends

Since I last wrote about WeChat a few years back, the platform has moved on in strides and encompasses all aspects of life and work in China today. WeChat is the norm for messaging, voice calls, sh...

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Events Social Media International Industry Trends

It’s that time again - time for the Sunshine State to briefly become the center of the plastics universe for one week. The NPE 2018 trade fair from May 7-11 will again collocate with the Soci...

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Events Industry Trends

Influencer Marketing is taking off. The concept of using influencers to seed the right message is relatively easy to grasp in consumer industries such as fashion and beauty. Here we’re regula...

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Industry Trends Digital Marketing Strategy