Supporting SABIC’s strategic B2B marketing since 1998

SABIC is EMG’s longest standing current client, the two organizations having established a sound strategic B2B marketing partnership during the last two and a half decades.

EMG previously worked with GE Plastics that was acquired by SABIC in 2007. Our primary strategic B2B marketing services today supporting the group’s Specialties and Petrochemicals Business.

We manage, coordinate and executive a global proactive trade media relations program for these two businesses, helping to train and position key company spokespeople through communications, trade shows, social media, website content, blogs, videos and a variety of other content channels.

We are intertwined with SABIC’s internal teams to continually enhance and advance their strategic B2B marketing efforts, inclusive of its monthly content calendar, trade media program, social media strategy and posts and videos for their various platforms.



SABIC is a global diversified chemicals company, headquartered in Riyadh, Saudi Arabia. It manufactures on a global scale in the Americas, Europe, Middle East and Asia Pacific, making distinctly different kinds of products: chemicals, commodity and high-performance plastics, agri-nutrients and metals.

SABIC supports its customers by identifying and developing opportunities in key end-use applications such as construction, medical devices, packaging, agri-nutrients, electrical and electronics, transportation and clean energy. Production in 2020 was 60.8 million metric tons.

The company has more than 32,000 employees worldwide and operates in around 50 countries. Fostering innovation and a spirit of ingenuity, SABIC has 9,946 global patent filings, and has significant research resources with innovation hubs in five key geographies – USA, Europe, Middle East, South Asia and North Asia.