SABIC
Challenge
SABIC launched a new "Solutions for Packaging" page on LinkedIn. The company needed to grow its follower base while effectively showcasing its expertise in plastic materials technology and its collaborations in the packaging industry.
Goals
- Increase the number of targeted, relevant followers from the packaging industry on SABIC's new LinkedIn page.
- Highlight SABIC's expertise in plastic materials technology for packaging.
- Showcase SABIC's collaborations and innovations in sustainable packaging solutions.
Approach
We developed a comprehensive digital strategy to boost SABIC's LinkedIn presence. This involved creating an integrated monthly content calendar that aligned with SABIC's global communications programme. Our approach focused on producing diverse, engaging content that highlighted SABIC's expertise and innovations in packaging.
Execution
We implemented the strategy through the following steps:
- Developed an online integrated monthly content calendar.
- Crafted varied posts for each topic to maintain audience engagement.
- Utilised storytelling techniques through both text and video content.
- Consistently produced and published content over a one-year period.
Results
100
pieces of content produced for the SABIC LinkedIn channel.
3,700
new followers within one year of the campaign launch.
