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Delivering an integrated marcoms strategy for Milliken

Milliken is one of EMG’s longest standing clients. Our relationship built on market-leading integrated marcoms dates back to 2002. 

Up until 2019, our services for Milliken covered traditional B2B media relations, producing and distributing press releases and other written content such as thought leadership articles. 

 

EMG worked with Milliken by writing a script their spokesperson could use during a video they recorded themselves. EMG then edited in graphics to help tell the story.
 

In recent years, EMG has expanded its work with the client to incorporate social media, opening the flood gates to deliver results that have exceeded the expectations of the company’s corporate leaders.

We continue to carefully cultivate an integrated marcoms strategy capable of deepening Milliken’s impact as it continues to grow across channels such as LinkedIn, Twitter, Facebook, and WeChat.

We have also provisioned customized LinkedIn training to Milliken sales employees, as well as assisting with video scripting and production. Elsewhere, EMG supports Milliken at chemicals industry trade shows such as the K Show, underpinning a varied suite of integrated marcoms solutions. 


About Milliken

Materials science expert Milliken & Company knows that a single molecule has the potential to change the world. With innovative solutions across the textile, flooring, specialty chemical, and healthcare industries, Milliken answers some of the world’s greatest challenges. Named to the World’s Most Ethical Companies list by Ethisphere Institute for 15 straight years, the company meets the moment with an unwavering commitment to delivering sustainable solutions for its customers and communities. Eight thousand associates across 46 locations globally rally behind a common purpose: to positively impact the world for generations. 

Milliken & Company’s Chemical division has grown to become a leading global supplier of coatings, specialty chemicals and advanced additive and colorant technologies since its conception in 1957. The division that was founded to supply proprietary processing chemicals within Milliken’s operations has since expanded into many diverse industries and markets, ranging from plastics to children’s art products. Milliken’s Chemical division has application and development centers around the world and is committed to customer support.