What we do for Clariant
We have become a one-stop shop for Clariant across multiple BUs – delivering transparency, efficiencies, accountability and results in communications strategy, media relations, media training, content development, events and advertising planning. We support Clariant in: Strategic consultancy in marketing communciations and media relations (globally). Media relations and Marketing Communications programmes across multiple business units including ICS (Personal Care, Active Ingredients, Home Care, Lubricants and Paint & Coatings, Additives, Pigments, Functional Minerals, Oil & Mining Services; content development of press releases, technical articles, blogs, social media posts, speeches, interviews, media invitations as well as media outreach and pitching stories (leveraging content), and media monitoring and reporting. Advertising programmes across multiple BUs from A to Z including digital and billboard advertising - consultancy bearing lead generation and ROI in mind, planning, booking, handling, content creation (text and artwork) and reporting. Event support (set up interviews, briefing book preparation and follow up, and on-site support when needed). Thought Leadership Strategies, creation of a library (content hub). Campaign programmes, Media Trainings and Messaging Workshops.
One example is this case study about Global Media Releations.
Clariant is a focused, sustainable and innovative specialty chemical company based in Muttenz, near Basel/Switzerland. On 31 December 2019, the company employed a total workforce of 17 223. In the financial year 2019, Clariant recorded sales of CHF 4.399 billion for its continuing businesses. The company reports in three business areas: Care Chemicals, Catalysis and Natural Resources. Clariant’s corporate strategy is based on five pillars: focus on innovation and R&D, add value with sustainability, reposition portfolio, intensify growth, and increase profitability.