Archroma: B2B marketing communications support from day one

Since 2013, EMG has been the preferred B2B communications partner for Archroma. The company approached us looking for an experienced and trusted agency to provide B2B marketing communication support for its global launch, and build B2B media relations to underpin its promotional and outreach activities.

To do this, we gained the trust of key industry stakeholders across the globe, and were able to  successfully position Archroma as a thought leader in its field.

For big news announcements, EMG secured maximum exposure with key international media, such as when when Archroma acquired BASF’s global textile chemicals business. To find out more about this work, read our detailed project case study.

As Archroma grows its influence, EMG will continue to ensure its innovations and success stories are impactfully told and widely absorbed.


About Archroma

Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and coatings, adhesives and sealants markets.

Headquartered in Reinach, Switzerland, Archroma operates in over 100 countries, with 3,000 employees located in 35 countries and 26 production sites.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of "The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.










Josina van der Velden

Contact Josina for all Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants related questions.

+31 164 317 014