Global reach and local insight
EMG has been international in focus and in delivery since the very onset. Today our team works from our two main hubs in The Netherlands and China to develop strategies, create content and drive international campaigns. Combined with our extensive global alliance network we provide local industry insight to engage with target audiences where it counts.
Europe & North America
From our headquarters in The Netherlands we develop and implement international marketing programmes in the major European markets and North America.
EMG's pan-European capability has been developed over 28 years and we are able to deliver co-ordinated, consistent, cross-border communications programmes that access local markets and media using our knowledge and contacts.
In response to the growing client focus eastward and particularly on China, we opened our office in Shanghai in 2004 and have since established a position as one of the leading industrial communications specialists operating in China today. Serving clients across a range of industry sectors – from automotive to materials, technology to food ingredients, our China team are adept at developing and adapting global strategies for the local market and cover the full range of communications disciplines – from traditional media relations to digital platforms.
Wider Asia Pacific
The Asia-Pacific region is of major importance to our industrial client base. To ensure the same quality of service in this complex marketplace EMG formed the regional EMG Asiacom network consolidating our long-established relationships with local country partners to service clients throughout the Asia-Pacific region. From client-centric locations across the region, we can provide an integrated regional approach to deliver local B2B & industrial marketing communications expertise across Asia in China, India, Japan, South Korea, Australia, Singapore and South East Asia ensuring optimum simplicity, efficiency and results.
Extended global reach
To ensure a genuine global capability comprised of local expertise around the globe, EMG founded the Eurocom Worldwide alliance in 2002. Chaired by EMG, Eurocom Worldwide today is a global network of independent agencies with offices in over 50 countries across the world.
In addition to the EMG Asiacom regional network, Eurocom Worldwide also includes further regional networks covering the Middle East/North Africa territory, as well as the LatamPR group led by our long-standing strategic partner in Brazil, which enables EMG to offer clients access to on-the-ground support in all the key markets in the Latin American region, including Argentina, Chile, Colombia, Mexico, Panama, Peru and Venezuela.
Consistent M&A Communications
TE Connectivity involved EMG in the communication of three of its acquisitions. The EMG team was on board from the outset on each occasion.
CLARIANT MEDIA RELATIONS
Catching, Building and Sustaining Interest
EMG has been working closely with specialty chemicals company Clariant to develop management tools to gauge the impact of their global media relations programmes.
WHAT CLIENTS SAY
"EMG understands our needs; always offering a pragmatic approach" - Ralf Leinemann, Global Manager PR & Marketing Communications at INEOS Styrolution