Creating a Communications Strategy

Marketing and communications that support your commercial objectives

Corporate and product branding can be a daunting prospect. What should my brand say? What message do I want to convey? How can I resonate with my target audience? Questions such as these are the source of many headaches when businesses come to develop their marketing communication strategy.

That’s why we’re here: To help organizations in the industrial, chemical and technology sectors develop cutting-edge marketing, communications and B2B brand strategies that convey the right messages to the right people. We see it as our duty to help you tell your story.


Do I need a B2B brand strategy?

Branding is one of the most important elements of a successful business. Through thoughtful marketing and communications, businesses can develop a B2B brand and communications strategy that leaves a long-lasting, positive impression on customers and empowers their mission, vision, purpose, goals and potential.

A B2B marketing strategy…

  • Enhances credibility
  • Ensures consistency
  • Attracts customers
  • Creates customer loyalty
  • Provides a competitive advantage
  • Makes communicating your message easier
  • Positively impacts financial performance

The messaging that you convey ultimately defines what your company stands for. We will work for you, providing detailed guidance, to ensure that the inspiration, purpose, values, differentiators, mission, vision, goals and other core traits of your brand are placed centre stage, where your customers and prospects may immerse themselves.


Committed to your marketing communication strategy

At EMG, we consider ourselves experts in international B2B integrated marketing communications, driven to take your message to extraordinary places. We’re global connectors; experts in complexity; specialized in niche industries; and open, transparent partners that empower businesses like yours reach new heights.

That is why we’ve developed a comprehensive, flexible suite of end-to-end strategy marketing solutions, designed to meet the bespoke needs of your business.

Our integrated marketing communications strategy solutions:

  • Brand strategy and positioning
  • Marcom planning
  • New brand development
  • Building online audiences and customer engagement
  • Product or corporate rebranding
  • Brand and product launches
  • Social media marketing
  • Reputation management
  • CEO positioning
  • Media relations & PR
  • Influencer management
  • Crisis management