Creatively target customers with informed insights
Data has been dubbed the new oil, and for good reason. Within marketing and communications, data drives informed decisions, and informed decisions can be the difference between missing and hitting ROI targets.
That is why we’re committed to supporting our customers’ integrated B2B marketing communications strategies with cutting-edge technologies, in-depth marketing analytics, monitoring, reporting, trend analysis and customer targeting.
Data-driven marketing can be a tricky business, but it’s one that we know inside out. By measuring highly important marketing and media metrics, we’re able to ensure our customers’ messages are delivered in the right way, via the right channels, to the right people, at the right time.
To ensure we deliver the most informed marcom insights, we have curated a market-leading set of CommsTech tools that make the planning, segmentation and monitoring of marketing and communications campaigns as efficient, accessible and insightful as possible.
That same suite of tools helps us evaluate results, return on investment, areas for improvement and, ultimately, bolster the true added value of your marketing efforts.
These technologies do not standalone, however. Our extensive B2B marketing analytics capabilities are backed by our advanced knowledge of various industrial sectors so we instinctively know what piques the interests of industrial audiences, allowing us to deliver more effective customer engagement marketing.
We offer services that succeed
We build integrated marketing communications strategies informed by guidance, technologies and metrics. In doing so, we’re able to assist you in translating data and insights into actionable initiatives that drive competitive advantages and growth.
Our end-to-end B2B marketing analytics capabilities include:
- Market research
- Competitor research
- Consumer research
- Website analytics
- Campaign analytics
- Campaign monitoring
- Campaign reporting
- Trend analysis
- Marcoms training