Supporting SONGWON’s global B2B marcoms drive
EMG has been providing critical B2B marcoms (marketing and communications) services to specialty chemicals producer SONGWON since 2006.
2006 marked an important year for the client, as it initiated its expansion outside of South Korea and into international markets, with EMG selected as its reliable B2B marcoms partner to drive exposure and gain traction with global industry influencers.
We manage, coordinate and execute SONGWON's proactive global media relations program. As part of this, we develop and syndicate news releases and thought leadership articles across targeted media outlets, establish and maintain media relationships and undertake pro-active media outreach to place articles as well as interviews for key spokespeople.
A leader in the development, production and supply of specialty chemicals, SONGWON’s products touch people's everyday lives all over the world.
Founded in 1965, the firm has been driving innovation in-house and through partnerships, paving the way for a better and more sustainable tomorrow with 360° customized solutions.
Headquartered in South Korea, SONGWON is the second largest manufacturer of polymer stabilizers worldwide. With group companies and world-class manufacturing facilities across the globe, the organization is dedicated to providing excellence for customers in over 60 countries in the form of high-performance products and unrivalled service.