Strategic lead generation to fuel your B2B marketing

Lead generation and qualification is the process which helps to create a pipeline of prospective clients from which a company can generate revenue from. It is a proactive and specialized means of finding customers that ranges from an account-based marketing (ABM) approach to year-long campaigns spanning your entire value chain.

Specializing in lead generation for industrial companies in the chemicals, plastics, packaging, medical and food ingredient markets, we are here to help you reach your KPIs.

We know the value that lead generation can bring to a marketing campaign:

  • Companies which nurture leads generate 50% more sales at 33% lower costs
  • 53% of marketers spend at least half their budget on lead generation
  • More than 60% of marketers rank lead generation as their greatest challenge


How EMG can drive your B2B lead generation strategy

EMG helps companies across a range of industries to master lead generation and qualification.

We work with highly trained professionals who are comfortable developing lead generation and email marketing campaigns for a variety of CRM platforms such as HubSpot and Salesforce. From crafting the message flow to drafting the content, our lead gen experts are able to identify, find and validate the industry influencers you need your B2B marketing strategy to reach.  

Our lead generation and qualification services include:

  • Account based marketing (ABM)
  • Email and direct marketing
  • Lead generation and buyer journey roadmaps
  • Persona development
  • Qualification programs
  • Competitor analysis