The tools to plan, segment and monitor your B2B content

There is no doubt that content marketing has got smarter in recent years. Thanks to sophisticated and ever more accessible technology, we can plan, manage and analyse content in ways that simply were not possible.   

In 2011 there were around 150 marketing technology (MarTech) solutions on the market, but by the end of 2020 there were more than 8,000. As technology had advanced, EMG has continued to invest in developing a suite of proprietary CommsTech tools that seamlessly complement our human expertise.

What is CommsTech?

CommsTech, otherwise known as communications technology, describes the technology tools and software used to plan, execute, manage, measure and analyse the effectiveness of integrated marketing communications strategies.

Using CommsTech to power your integrated marketing communications

From content management systems to media monitoring, we have access to some of the most effective and insightful technological solutions that underpin our offering to clients. We’re able to plan, segment, manage and monitor every piece of content we produce, ensuring our campaigns deliver on your content strategy’s objectives.

EMG’s technology-enhanced services include:

• Digital transformation
• Content management systems
• Segmentation
• Media monitoring
• Trend analysis
• Campaign analytics
• Campaign monitoring and reporting

We have a created our own media monitoring and CMS system that enables our clients to create their own integrated marketing communications reports, keep track of media relations, analyse engagement and traction, holistically manage social media campaigns and more.  

We realise the importance of flexibility in content marketing. That’s why we will never lock our clients into using our suite of tools, and will happily recommend additional platforms, MarTech and CommsTech tools from external suppliers.

While we will always work to ensure your integrated marketing communications strategy is as successfully as it can be, we equally pride ourselves on our partnerships, and will work to cater to your bespoke needs.