Our latest stories in one place

News - Strategy

Here you'll find our collection of posts  on the communications industry in general, on industrial strategies and digital transformation.  

 

Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes even dema...

READ MORE >

Digital Marketing Content Strategy Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your content SE...

READ MORE >

Social Media Digital Marketing Content Strategy Marketing Communications

The problems that designers, business owners, and engineers face today are at a whole new level of scale compared to the challenges we’ve faced in the past few decades. In a largely globalise...

READ MORE >

Strategy

Account Based Marketing (ABM) is growing with 76% of B2B companies in UK and Europe looking to increase their efforts in ABM in the next year, but while ABM might be right for your organization, it...

READ MORE >

Strategy Marketing Communications

More video, more social media, more integration, more influencer marketing are some of the big B2B marketing and communications trends for 2019. If you are like us, you’ve already come across...

READ MORE >

Social Media Digital Marketing Strategy Marketing Communications

Creating communications content that will strike a chord with your audience is the obvious approach to marketing. But it only truly works if you look at things from “the outside-in” rat...

READ MORE >

Content Strategy

During your last workday, how many times did you sneak a peek at your LinkedIn page, your Twitter feed or your Facebook timeline? Probably a little more often than you would like to admit. Staying ...

READ MORE >

Digital Marketing Strategy

They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Cu...

READ MORE >

Industry Trends Strategy

When Elon Musk decided to take issue with reporters and their media coverage last month, we felt a collective wince across the PR industry and pangs of sympathy for his communications team. Some of...

READ MORE >

Media Relations Strategy

23 May 2018

Keep Calm!

You might have noticed the ‘Keep Calm and Communicate On’ logo that has appeared on our email signatures? If you click through you’ll find some great thinking from across the team...

READ MORE >

Social Media Digital Marketing Content Strategy