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News - Strategy

Understanding your business challenge is our starting point in figuring out your communications strategy. Once a framework is agreed we will work with you to develop corporate, product and issues messaging. From there, we’ll create, a content strategy and integrated campaigns to support your commercial objectives.

 

You’ve done a press release, sent it out to everyone who would be interested and shared it on LinkedIn. Your job of getting the message out is now done and it’s time to relax. Righ...

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Digital Marketing Content Strategy Marketing Communications

What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out. 

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Content Strategy Marketing Communications

Winning big in industrial technology communications means reaching the upper echelons with clear and actionable insights. Try to summarize the fundamental positioning of your news in three to ...

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Content Strategy

The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather t...

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Industry Trends Strategy CommsTech Marketing Communications

Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technology marketing communic...

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Industry Trends Strategy CommsTech Marketing Communications

For most of us, it has been a long time since we were in school learning our 3 Rs of reading, writing and arithmetic. But in a successful B2B marketing strategy, the Cs are just as importan...

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Strategy Marketing Communications

The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on vi...

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Media Relations Industry Trends Strategy Marketing Communications Food Ingredients

Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes e...

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Digital Marketing Content Strategy Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your co...

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Social Media Digital Marketing Content Strategy Marketing Communications

Today, communicating to the audience is not solely about sending out a targeted press release – although that still is an element of a campaign.  Instead, PR has become “Ma...

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Digital Marketing Strategy Marketing Communications