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News - Social Media

Industrial technology may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated marketing communication campaign. We know what it takes you get big likes and shares. From social media strategy development to content creation, we will help take your social media campaign to the next level.


Did you know 61 million LinkedIn users are senior level influencers and 40 million are in decision-making position? From a B2B perspective, this means the decision-makers you are trying to reach ar...


Social Media Training Digital Marketing Marketing Communications

13 Aug 2019

How to win at K 2019

The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key reasons...


Events Social Media Media Relations Marketing Communications

17 May 2019

Chinaplas 2019

The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinaplas, ...


Events Social Media International Media Relations Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your content SE...


Social Media Digital Marketing Content Strategy Marketing Communications

Malaysia is often positioned as the gateway to Asia. With a  constitutional monarchy of some 31.6 million people, the country is a melting pot with primarily Malay, Chinese and Indian demograp...


Social Media International Media Relations Digital Marketing

Corporate and business content creation and localisation is founded on a long established principle of having a rigorous internal approval system in place.  For our work in China, this means m...


Social Media International

More video, more social media, more integration, more influencer marketing are some of the big B2B marketing and communications trends for 2019. If you are like us, you’ve already come across...


Social Media Digital Marketing Strategy Marketing Communications

Looking back over the past decade of supporting Clariant’s reputation building, we’ve seen quite some development in its approach to media relations. 


Social Media Media Relations

23 May 2018

Keep Calm!

You might have noticed the ‘Keep Calm and Communicate On’ logo that has appeared on our email signatures? If you click through you’ll find some great thinking from across the team...


Social Media Digital Marketing Content Strategy

Since I last wrote about WeChat a few years back, the platform has moved on in strides and encompasses all aspects of life and work in China today. WeChat is the norm for messaging, voice calls, sh...


Events Social Media International Industry Trends