Our News & Views - Media Relations
With such a broad portfolio of industrial technology clients under our wing, EMG is well known among the specialized trade media as a reliable and quick response communications and PR partner for industry developments and scoops. With access to a wide portfolio of leading trade press editors and reporters, we can help ensure that your next big story will get wide coverage and that all your communications are effectively handled. The following stories all have a media relations angle.
14 Sep 2023
Continental Shift: Navigating the Industrial B2B media landscapes of China and Europe
In the dynamic world of B2B industrial sectors, effective media relations and journalist interactions play a pivotal role in shaping brand perception and industry influence. When it comes to engaging with the media, China, and Europe present some similarities but also distinct cultural, communication, and strategic differences.
10 Aug 2023
Behind the scenes - 5 steps to a professional podcast
With the right preparation, a manufacturing sector podcast can be a great addition to your content strategy. Around 464 million people globally listen to podcasts, with 40 million of these tuning in between 2022 to 2023 alone, so there’s a good chance that the audience you want to reach is ready to be engaged!
1 Aug 2023
Reporting Excellence: Combining Analytics and Insights to Empower Clients in Meeting Their KPIs
In today's digital age, marketers have access to an overwhelming amount of data and tools that can provide valuable insights into their communications and marketing efforts for clients. However, amidst this abundance of information, it's crucial not to lose sight of the importance of quantitative insights in our reporting.
13 Jul 2023
Messaging: have you nailed yours?
Don’t assume that because you are operating in a deep industrial technology sector, marketing messaging doesn’t apply to you. The power of storytelling to convince and connect with audiences should not be underestimated, and carefully constructed messaging is the backbone of any successful B2B marketing programme.
Messaging: have you nailed yours?
13 Jul 2023
30 Jun 2023
Unlocking the value of AI requires honoring human connections
Earlier this month, my EMG-colleague Adriana Arezza and I had the opportunity to deliver a keynote presentation at our client OQ’s Leadership Workshop. The main topic of the event was customer centricity and our presentation focused on the role of the media in telling customer centric stories.
9 Jun 2023
Effective spokesperson training: Navigating message delivery for B2B industrial players
Modern media training has evolved to meet the demands of today's digital landscape. With the rapid growth of social media and online platforms, PR professionals must adapt their strategies to effectively communicate and manage their clients' reputations, including the training of spokespersons.
19 May 2023
Pitch Perfect: Giving journalists the stories they really want
EMG’s PR professionals reveal some of our trade secrets for building strong media relationships that result in top tier coverage for clients.
24 Apr 2023
Conversations on the tradeshow floor are changing and so should our approaches to communicating them
Sustainability, environmental pressures, and digitalization are drastically changing the sales and business conversations our clients are having with their customers and suppliers on the tradeshow floor. Good communicators who want to go the distance must pivot to meet the challenges and opportunities of building brands in this environment.
22 Apr 2021
Q&A with Candy Adams, aka The Booth Mom®
Are B2B tradeshows coming back in 2021? The answer is “sort of.” We are already seeing some shows returning, but in different forms. For example, well-known shows such as CES and SXSW returned - but in virtual forms. Others are coming back as hybrid forms with some in-person and some virtual options to support exhibitors and visitors who can’t attend.
Q&A with Candy Adams, aka The Booth Mom®
22 Apr 2021
21 Oct 2020
How the trade media landscape is evolving, with a growing role for social media
B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communications strategy.
10 Mar 2020
Press releases and direct contact remain top editorial sources
Press releases and direct network contact remain the top sources for trade journalists, but digitalisation is impacting story selection. These are among the key conclusions from the EMG Trade Editors Survey, which reinforces how marketers should avoid a one-size-fits-all strategy.
20 Dec 2019
Q&A-style press conference scores at K 2019
Milliken and PureCycle wanted to do things a little differently at K 2019. They chose a Q&A-style news show format for a press conference that was organized and moderated by EMG.
Q&A-style press conference scores at K 2019
20 Dec 2019
14 Nov 2019
EMG helps customers score big on Düsseldorf show floor
K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers
1 Nov 2019
Content and structure insights that grabs the industrial technology journalist’s attention
Even in today’s multi-media world a well-written press release is still central to a successful industrial technology marketing communications campaign. Done properly, it will help you gain multiple channel coverage and draw widespread attention to your new product or business venture. Traditional press release writing follows a fairly simple but critical formula that is very similar to journalistic writing. Having been a journalist for almost 20 years before taking up my current role at EMG, I want to share some key tips on how to write your release and how to get it noticed among the crowd. Both the content and the structure are essential to success.
14 Oct 2019
The Media G&T: adding new twists to a timeless classic
Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world. Even though the media landscape has changed, these classic ways to reach your customer are still important and not going away. They work best when you have a product launch, a big announcement or a unique news hook that media within your sector are looking for. This might be an industry trend report, case study, survey results or any other content piece that they haven’t seen before and will appeal to their reader.
28 Aug 2019
How the trade media landscape is evolving, with a growing role for social media
B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communications strategy.
13 Aug 2019
How to win at K 2019
The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key reasons for this pre-event buzz is the show’s rarity. Only taking place tri-annually, a huge shift has happened within the space since the last event, with the notion of sustainability and a circular economy now dominating the discussion amid increased public calls for change. But communication as a tool to generate pre-, during and post-show buzz has also shifted dramatically since K 2016, with the role for social media never having been more prevalent.
How to win at K 2019
13 Aug 2019
1 Aug 2019
Remaining relevant in a circular economy
The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on virgin materials should become ever smaller and the role for a mono material strategy, which allows for simpler recycling was also noted
Remaining relevant in a circular economy
1 Aug 2019
11 Jul 2019
Challenge your PR measurement and evaluation practices
Here it is. The silver bullet for measuring and evaluating public relations is to be honest and be insightful. There is no holy grail that will solve your measurement challenges. You will need to think for yourself. And that is the good news.
27 Jun 2019
The Inside Track to the Latest K 2019 News
What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry? Top international trade editors got an early preview of what seven industry leaders are planning for the big K Show in October during EMG’s 6th Pre K Press Event. The exclusive invitation-only event was held June 25-27 in Antwerp. Its goal is to enable editors to get a head start on their media planning for K 2019 by providing leading companies in the plastics industry the opportunity to deliver their biggest and most impactful K 2019 show news months before the official show.
The Inside Track to the Latest K 2019 News
27 Jun 2019
17 May 2019
Chinaplas 2019
The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinaplas, Asia’s largest and the world’s number 2 plastics and rubber trade show is expected to bring together more than 3,500 leading exhibitors from all over the world.
Chinaplas 2019
17 May 2019
8 May 2019
Being there to save the day
This year it has been full steam ahead for the EMG Team. Just between January and April, there have been over 10 trade shows with IDS, JEC Europe, European Coating Show and in-cosmetics being just a few of the big ones where we were on site to help our clients with the media interviews, press conferences, video support, social media and anything else they needed to ensure they got maximum coverage.
Being there to save the day
8 May 2019
12 Apr 2019
Navigating Asia's Public Relations Landscape
Malaysia is often positioned as the gateway to Asia. With a constitutional monarchy of some 31.6 million people, the country is a melting pot with primarily Malay, Chinese and Indian demographics. And with this unique mix come certain implications in regards to its media and public relations landscape.
Navigating Asia's Public Relations Landscape
12 Apr 2019
13 Mar 2019
Grab the media's attention at the run up to K 2019
This summer, in advance of the massive, triennial K 2019 trade show in Dusseldorf, EMG is once again organising its Pre-K Multi-Client Press Conference. The event will take place on June 26-27 at the Ter Elst hotel in Edegem (Antwerp).
20 Dec 2018
10 years have flown by... thank you Clariant
Looking back over the past decade of supporting Clariant’s reputation building, we’ve seen quite some development in its approach to media relations.
10 years have flown by... thank you Clariant
20 Dec 2018
21 Nov 2018
Keeping fake news in check
Fake news is a phenomenon that is influencing public opinion and - you could even say - has a negative impact on the reputation of the media. However, it is not the legitimate media that spread fake news.
Keeping fake news in check
21 Nov 2018
14 Nov 2018
Media Intelligence = Business Intelligence
Business Intelligence supports better decision making. The technology-driven process of collecting, storing and analysing data is something PR professionals have been embracing for years – through media monitoring and evaluation.
Media Intelligence = Business Intelligence
14 Nov 2018
18 Oct 2018
Clearly defined goals & chemistry...it takes two to tango
After more than 10 years of working with SABIC’s plastics and polymers business units, in 2018 we were delighted to extend our support and welcome SABIC’s Specialties SBU as a new EMG Group client.
16 Oct 2018
Stand up & be counted, before the K Show
Our pre-K event features a series of compact press conferences and networking opportunities, all in one location, that enable individual companies to meet with key members of influential trade media outlets to deliver their K Show news well before the event.
Stand up & be counted, before the K Show
16 Oct 2018
21 Jun 2018
Running out of reporters - what journalism's decline means for PR
In the midst of mass layoffs at Singapore Press Holdings and an increasingly bleak traditional media landscape, it's time for PR professionals to start growing a new skill set.
7 Jun 2018
Executive Communications: Learning from Elon Musk’s Media Moment
When Elon Musk decided to take issue with reporters and their media coverage last month, we felt a collective wince across the PR industry and pangs of sympathy for his communications team. Some of our team felt his tirade might be part of a broader strategy to promote Musk’s conceptual ‘Pravda’ platform to rate media credibility.
15 May 2018
Fast charging is our future
Supporting and leading the PR and marketing activities of Tritium as their network of fast-charging infrastructure expands across Europe.
Fast charging is our future
15 May 2018
6 Mar 2018
Light & Building Show: is your communications as smart as your product?
In a few weeks our 'Automation & Control' team will be descending on Frankfurt. We work many shows throughout the year, but when it comes around, one highlight is always Light & Building - for the sheer amount of innovation, fresh thinking and design that comes to market.
20 Dec 2017
In communications, every mission is critical
We caught up with Director Global Outbound Marketing, Berry Medendorp at SPS IPC Drives in Nuremberg and asked him about the transformation process and the way customer communications and content management have to adapt.
In communications, every mission is critical
20 Dec 2017
7 Dec 2017
Plenty of drive at SPS
Looking back at SPS IPC Drives 2017 we can say that we had a successful 10th year representing key clients at Europe’s leading trade fair for electric automation. During those 10 years, we have seen the digital revolution, Industry 4.0, transform from vision to reality.
Plenty of drive at SPS
7 Dec 2017
28 Nov 2017
EMG rolls out all-new www.prf.cn for Chinese media
Originally launched in China in 2004, EMG’s online media portal www.prf.cn was a true pioneer in the digital content space and has enjoyed tremendous success providing news and related content for media users in China.
24 Oct 2017
Does it count?
When evaluating results of your work, stepping away from ‘success theatre’ and starting to count what really counts and measuring for learning instead can be scary. But in the end the only way to demonstrate the value of PR is to bring back these learnings to the organisation – good news or bad news.
Does it count?
24 Oct 2017
4 Oct 2017
Waste no more
Packaging waste, what to do about it and who’s to blame keeps making headlines. Working with several global leaders in the materials and packaging industries, it has kept us increasingly busy the last decades. Sustainability, circular economy, food waste, use of renewable energies in the production, new biobased and compostable materials, are some of the hot topics that are leading the agendas.
Waste no more
4 Oct 2017
5 Sep 2017
EMG provides comprehensive program to support Clariant Catalysts engagement with the global & Chinese trade media
Even though it is already one of the leading global suppliers of catalysts used in industrial and chemical processes, Clariant recognizes the need to build brand awareness and clearly communicate its messages to trade media in key markets around the world.
22 Aug 2017
Public Relations in the Arab World: Why it matters and how it should be done
Just two decades ago, PR (public relations) was still a nascent practice in the Middle East and was used primarily to boost events management and product promotions. A lot of advertising agencies offered PR services for free for their client upkeep. In-house PR departments were largely unheard of even in international businesses, with marketing executives taking on most of the PR chores.
4 Jul 2017
Welcome the expanding international face of packaging: it’s here to stay
The international nature of today’s packaging industry is impossible to ignore; borne out by the record number of exhibitors and visitors who travelled to Düsseldorf from abroad for Interpack 2017. It talks to EMG’s strengths and deep understanding of the industry, with companies in the materials, application and equipment sectors looking for our help to gain a share of the voice.
12 Jun 2017
Managing transition through timely and consistent M&A communications
Merger and acquisition (M&A) activity creates a challenging period for all parties concerned. In addition to the confidential, multifaceted, behind-the-scenes processes for each organisation, it’s important to communicate with all stakeholders involved using clear, consistent content. A well-considered and well-timed approach can help to moderate the uncertainty that comes with change.
13 Feb 2017
Traditional values of “Print-First” editorial policy still presides
Japan is the world’s largest newspaper market with a third of readers now mobile. Four Japanese daily newspapers are ranked in the Top 10 paid-for dailies by the World Press Trends 2015.
25 Jan 2017
EMG helps Guardian to shine at glasstec
It's challenging enough to run the day-to-day operations and communications of a multimillion-dollar, global business without also having to sweat all the details related to creating and managing your company’s presence at a major industry trade show.
EMG helps Guardian to shine at glasstec
25 Jan 2017
21 Dec 2016
New Anti-graft Law to substantially change the PR Industry in Korea
Since the birth of modern journalism in South Korea journalists have been held in high esteem in Korean society, laced with special favours. Consequently, building close personal relationships with the media has been a fundamental cornerstone to success in the PR industry of Korea. The Korean PR industry however, is now facing some challenging and groundbreaking changes.
16 Oct 2016
Henkel leverages EMG’s media relations skills to promote its new test facility
Henkel was excited this past summer to open its new CompositeLab in Heidelberg, Germany, as a state-of-the-art test facility where its experts can collaborate with automotive customers, and help them to develop and bring new ideas to market faster. In the facility, customers can do trials using high-pressure resin transfer molding (HP-RTM) equipment and explore new composite parts and processes.
13 Oct 2016
Guardian Automotive defines key messages and makes an impact at Automechanika Frankfurt
Newly established Guardian Automotive wanted to create awareness of the company’s high quality products and value added services. To do so effectively, the company needed to define and embed its positioning and make a significant impact during Automechanika, the world’s leading trade fair for the automotive aftermarket.
12 Oct 2016
Media monitoring and reporting The EMG Way
To provide clients with a comprehensive overview of press coverage and, if required, insight into competitive and other relevant information, EMG has developed a proprietary media monitoring and reporting service.
Media monitoring and reporting The EMG Way
12 Oct 2016
10 Oct 2016
Get help managing your trade-show workload
Preparing to exhibit at any trade show, much less one with the mammoth scale of the triennial K plastics fair, can be daunting. With so many moving parts, many companies seek support from trusted partners to help ensure they are as well prepared as possible. That’s where, for many firms, EMG comes into play.
Get help managing your trade-show workload
10 Oct 2016
22 Sep 2016
K 2016 - Are you ready?
So you’ve booked your stand at K 2016, made all your travel arrangements, decided on a show theme, and sorted who from your company will attend, and when. That’s a good start -- but it’s only a start.
K 2016 - Are you ready?
22 Sep 2016
13 Jul 2016
What does the C-Suite want to see?
The first principle of any campaign is to agree on the goals and measureable outcomes that will determine success. Today agencies, communicators and marketers are able to track multiple touch points with the media, influencers and customers.
What does the C-Suite want to see?
13 Jul 2016
30 Jun 2016
A Pre-K2016 Experience in Belgium
Lilli Manolis Sherman, senior editor at Plastics Technology, wrote a blog with some personal observations about our recent Pre-K multi-client press conference and a few impressions of the event have been put together in a YouTube video.
A Pre-K2016 Experience in Belgium
30 Jun 2016
28 Jun 2016
Doing it differently to be the talk of the show
EMG helped Avery Dennison take a fresh approach to its tradeshow planning and communications …the positive coverage speaks volumes
Doing it differently to be the talk of the show
28 Jun 2016
10 Jun 2016
Pre-K Multi-Client Press Conference - it's a wrap
Yesterday was the final day of our 5th Pre-K Multi-Client Press Conference. A total of 24 editors from China to Canada attended presentations and interactive sessions with technical experts and communication professionals from six companies.
9 May 2016
Speed Dating, Industry Style
Do you have an interesting story to tell, but not a lot of time to tell it? Are you weary of the same-old media event format, and looking for something fresher and more interesting?
Speed Dating, Industry Style
9 May 2016
17 Mar 2016
Give editors the stories they really want
Information overload; short attention span... it has become more important than ever for business and trade publications to cover stories they know will catch the eye and interest of their readers. It’s making editors more selective and raises both challenges and opportunities from a PR perspective.
Give editors the stories they really want
17 Mar 2016
9 Mar 2016
ELIX Polymers' positioning and communications strategy
ELIX Polymers is starting to profit from their newly developed key messaging matrix and have been increasing their trade media activities in recent months.
4 Feb 2016
Making “Stories of Possible” Visible
SABIC has introduced a European campaign to heighten brand awareness by demonstrating that the company is a leading supplier of innovative materials.
Making “Stories of Possible” Visible
4 Feb 2016
28 Jan 2016
Communication in a corporate environment
Clariant has emerged from a long period of change with a strong, clear ambition: to be the world leader in specialty chemicals. For the Group Communications department, reflecting this positive aim in all communications is a top priority.
Communication in a corporate environment
28 Jan 2016
7 Jan 2016
Keeping the message ball rolling
Raising the profile of new client Cytec Industrial Materials (part of the Solvay Group) among the German and Pan-European Automotive and Materials market.
Keeping the message ball rolling
7 Jan 2016
16 Dec 2015
Getting big news the coverage it deserves
Yesterday, EMG logged the 175th clipping relating to the closure of Archroma’s acquisition of BASF’s global textile chemicals business. This particular coverage was by a US textiles magazine. The announcement has also been monitored in the Chinese chemicals & textiles press, Indian business media, UK & European textile trades and financial media, and the news wires - to name just a few. The list is extensive and continues to expand.
Getting big news the coverage it deserves
16 Dec 2015
10 Dec 2015
EMG in the driving seat
Our new partnership with Henkel Transport & Metal is successfully underway, with pleasing results at this early stage of our remit to increase awareness of Henkel’s adhesives solutions for the automotive industry.
EMG in the driving seat
10 Dec 2015
11 Nov 2015
K 2016: Pre-K Multi-Client Press Conference
From June 8-10, 2016 EMG will host its regular Pre-K Multi-Client Press Conference at the Antwerp Hilton Hotel. One- and two-hour briefing slots are available across the three days for each company to hold tailored activities with the invited media.
K 2016: Pre-K Multi-Client Press Conference
11 Nov 2015
22 Oct 2015
Content Marketing buzz or basic business need?
Content marketing is one of the current buzz phrases in marketing and communications. But is it all that new? Not really, content has always been central to successful marketing programmes. So what has changed? Not the content but the medium, the way we connect to people.
Content Marketing buzz or basic business need?
22 Oct 2015
7 Sep 2015
BE SOCIAL: turn CAPS LOCK off
Which do you prefer – to type text yourself or use copy/paste? When time is scarce most editors and other social media users probably prefer to copy/paste - especially if the headline is more than a few words and typos are easily made (think smartphones and tablets).
BE SOCIAL: turn CAPS LOCK off
7 Sep 2015
26 Aug 2015
B2B Boom in India
Last year, when US President Barack Obama made a state visit, the Government of India launched its “Make in India” initiative to extend India business successes in the services, IT and biotechnology sectors to mainstream manufacturing.
B2B Boom in India
26 Aug 2015
4 Aug 2015
Guardian Industries choosing EMG: as clear as glass
Earlier this year we started working for Guardian Industries Glass Group, one of the largest manufacturers of glass in the world (check the press release for the official announcement).
6 Jul 2015
Good content: the heart of a good story
Assuming that you have a good, strong and clear message, you only need three things to successfully get that message across: content, content, content.
Good content: the heart of a good story
6 Jul 2015
12 Jun 2015
PressReleaseFinder in Spanish, Portuguese and... on your phone
A lot has happened since we offered you a sneak preview of PressReleaseFinder’s new look and feel. The latest feature is the new Spanish and Portuguese user interface.
9 Apr 2015
Thought leader's new clothes
Over the last few years, the term Thought Leadership has been used extensively in PR and Marketing circles. Personally, I have been bothered by the over-use of the term - and when I follow the discussions on several PR professional forums I notice I am not the only one.
Thought leader's new clothes
9 Apr 2015
18 Mar 2015
Targeted business intelligence makes your communications smarter
Media monitoring and intelligence gathering can be even more effective if you apply a targeted approach. No matter in which company or environment you work, resources continue to be limited. So you will need to plan and allocate them carefully - where it matters most. Your success will be determined by your selection of communication channels that matter and the relevance of your messaging.
28 Feb 2015
Sneak preview of the new PressReleaseFinder
Later this month a completely revamped PressReleaseFinder - featuring a new look user interface and added functionality- will be launched to the general public. But we want to offer you the opportunity to have a sneak preview before the hordes come storming in.
Sneak preview of the new PressReleaseFinder
28 Feb 2015
30 Jan 2015
Industry 4.0 and IIoT is gaining substance - bringing new editorial opportunities
Last year, we still questioned if Industry 4.0 was simply a trend or the new standard. Today, we are certain that the terminology and principles of Industry 4.0, which is also referred to as the Industrial Internet of Things (IIoT), are here to stay. In Automation & Control magazines, on websites and at events you will read and hear of the Industrial Internet of Things, Industry 4.0 and the Internet of Everything.
26 Jan 2015
Real news - or just puff?
If you want to promote your business online, you need a good story. Why? Because copy pushed out by companies (and PR agencies) is often produced in the mistaken belief that everyone wants to read their corporate message. At EMG we believe that good content is king – and that, when it comes to industrial communications, storytelling is a vital skill.
Real news - or just puff?
26 Jan 2015
18 Nov 2014
Body Language 101: Are your non-verbal cues supporting what you say?
It is day two of a five day trade show, and you are tired. Without realizing, you lean against the counter, arms crossed and lost in thought about the next steps following a productive customer meeting earlier in the day. Meanwhile, someone – it could be a customer, a potential customer, or even a colleague you have not met before - approaches your stand but judges by your position and the look on your face that you do not want to welcome any visitors.
8 Oct 2014
Pitch Perfect - Hitting the right note with the media
Having your story is only half the battle, once you have your press release or article on paper, the real work starts: from identifying relevant publications and websites, to getting in touch with key editors and writers, offering additional information, interviews and photographs. Some parts of the process can be automated – but most of it relies on personal relationships and follow-up. In this blog we look at the art of delivery and style when pitching to the media.
8 Sep 2014
What extra hands can do for you at Fakuma
As a communications professional you know that trade shows provide an excellent opportunity to create visibility for your brand while maximising your return on investment.
What extra hands can do for you at Fakuma
8 Sep 2014
5 Aug 2014
Leveraging trade shows for quality one-on-one time
Every trade show provides an opportunity to position your brand, launch new products, share other news and developments and engage directly with industry focused audiences. Creating a comprehensive and integrated programme including pre-show, on-site and post-show communications is an important step to capitalise on your investment.
31 Jul 2014
Brand Journalism: the way forward?
How many press releases are issued each day, each year? No one does the maths, but it runs easily into thousands per day, hundreds of thousands per month, and millions per year. Why? Because everyone thinks they have a story to tell, and believes their story is not only worth telling, but that people want to read it. This is simply not true.
Brand Journalism: the way forward?
31 Jul 2014
13 Feb 2014
Press conference in China in two weeks? No problem for EMG.
Many global companies know by now that telling their story around the world requires a local angle. The challenge is having the expertise and resources to do it. That’s where we come in.