Our News & Views - Media Monitoring

Measuring the success of your marketing communications campaign through the diversity of press coverage, online hits or positioning among influencer programs is essential. We use a wide suite of tools to help us monitor results, return on investment and ultimately demonstrate the true added value of your marketing efforts.

14 Sep 2023

Continental Shift: Navigating the Industrial B2B media landscapes of China and Europe

In the dynamic world of B2B industrial sectors, effective media relations and journalist interactions play a pivotal role in shaping brand perception and industry influence. When it comes to engaging with the media, China, and Europe present some similarities but also distinct cultural, communication, and strategic differences.

Continental Shift: Navigating the Industrial B2B media landscapes of China and Europe

14 Sep 2023

10 Aug 2023

Behind the scenes - 5 steps to a professional podcast

With the right preparation, a manufacturing sector podcast can be a great addition to your content strategy. Around 464 million people globally listen to podcasts, with 40 million of these tuning in between 2022 to 2023 alone, so there’s a good chance that the audience you want to reach is ready to be engaged!

Behind the scenes - 5 steps to a professional podcast

10 Aug 2023

1 Aug 2023

Reporting Excellence: Combining Analytics and Insights to Empower Clients in Meeting Their KPIs

In today's digital age, marketers have access to an overwhelming amount of data and tools that can provide valuable insights into their communications and marketing efforts for clients. However, amidst this abundance of information, it's crucial not to lose sight of the importance of quantitative insights in our reporting.

Reporting Excellence: Combining Analytics and Insights to Empower Clients in Meeting Their KPIs

1 Aug 2023

13 Jul 2023

Messaging: have you nailed yours?

Don’t assume that because you are operating in a deep industrial technology sector, marketing messaging doesn’t apply to you. The power of storytelling to convince and connect with audiences should not be underestimated, and carefully constructed messaging is the backbone of any successful B2B marketing programme.

Messaging: have you nailed yours?

13 Jul 2023

30 Jun 2023

Unlocking the value of AI requires honoring human connections

Earlier this month, my EMG-colleague Adriana Arezza and I had the opportunity to deliver a keynote presentation at our client OQ’s Leadership Workshop. The main topic of the event was customer centricity and our presentation focused on the role of the media in telling customer centric stories.

Unlocking the value of AI requires honoring human connections

30 Jun 2023

9 Jun 2023

Effective spokesperson training: Navigating message delivery for B2B industrial players

Modern media training has evolved to meet the demands of today's digital landscape. With the rapid growth of social media and online platforms, PR professionals must adapt their strategies to effectively communicate and manage their clients' reputations, including the training of spokespersons.

Effective spokesperson training: Navigating message delivery for B2B industrial players

9 Jun 2023

19 May 2023

Pitch Perfect: Giving journalists the stories they really want

EMG’s PR professionals reveal some of our trade secrets for building strong media relationships that result in top tier coverage for clients.

Pitch Perfect: Giving journalists the stories they really want

19 May 2023

24 Apr 2023

Conversations on the tradeshow floor are changing and so should our approaches to communicating them

Sustainability, environmental pressures, and digitalization are drastically changing the sales and business conversations our clients are having with their customers and suppliers on the tradeshow floor. Good communicators who want to go the distance must pivot to meet the challenges and opportunities of building brands in this environment.

Conversations on the tradeshow floor are changing and so should our approaches to communicating them

24 Apr 2023

2 Sep 2020

How to tell your story with great analytics

In these days of information overload, we are all being challenged to offer true actionable insights for organisations. Rather than flooding your organisation with a mass of data in a single confusing batch, it’s time for well-considered visualisation that helps marketing communicators achieve actional insight for their businesses.

How to tell your story with great analytics

2 Sep 2020

30 Jul 2020

Data-driven strategies become an organisational priority

Data analysis is no longer only a success indicator of your own output. It has become a crucial tool for listening to your audiences.

Data-driven strategies become an organisational priority

30 Jul 2020

14 Nov 2018

Media Intelligence = Business Intelligence

Business Intelligence supports better decision making. The technology-driven process of collecting, storing and analysing data is something PR professionals have been embracing for years – through media monitoring and evaluation.

Media Intelligence = Business Intelligence

14 Nov 2018

23 Mar 2018

Vanity or Valid: Are you measuring what matters?

It comes as no surprise that communications directors told us they are constantly being challenged to demonstrate the value of communications.

Vanity or Valid: Are you measuring what matters?

23 Mar 2018

24 Oct 2017

Does it count?

When evaluating results of your work, stepping away from ‘success theatre’ and starting to count what really counts and measuring for learning instead can be scary. But in the end the only way to demonstrate the value of PR is to bring back these learnings to the organisation – good news or bad news.

Does it count?

24 Oct 2017

18 May 2017

300,000 and counting

Last month we reached the milestone of 300,000 media articles monitored. Our numbering dates back from the year 2000, when we still used scissors and glue to capture our client’s media activity. It took us over nine years to reach the first milestone of 100,000 and another seven years to triple that.

300,000 and counting

18 May 2017

12 Oct 2016

Media monitoring and reporting The EMG Way

To provide clients with a comprehensive overview of press coverage and, if required, insight into competitive and other relevant information, EMG has developed a proprietary media monitoring and reporting service.

Media monitoring and reporting The EMG Way

12 Oct 2016

16 Apr 2015

Dark Thinking about Dark Social

A few weeks ago I read an article about Dark Social. To some the buzz word for 2015 – or at least at the time of publishing.

Dark Thinking about Dark Social

16 Apr 2015

26 Jan 2015

Real news - or just puff?

If you want to promote your business online, you need a good story. Why? Because copy pushed out by companies (and PR agencies) is often produced in the mistaken belief that everyone wants to read their corporate message. At EMG we believe that good content is king – and that, when it comes to industrial communications, storytelling is a vital skill.

Real news - or just puff?

26 Jan 2015

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Our News & Views - Media Monitoring