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News - Marketing Communications

EMG specializes in developing results-driven content marketing and influencer programs for industrial technology companies. We are media relations agency, PR consultancy partner and a marketing communications company all rolled up in one. Developing comprehensive marketing campaigns is key to success in today’s dynamic B2B environment. Find out more about how we can help shape your next integrated communications campaign.

 

Industrial technology marketing communications agency EMG is a firm believer in developing true partnerships with our clients. Our recent work with Swiss-headquartered international technology...

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Additive Manufacturing Digital Marketing Content Marketing Communications

You’ve done a press release, sent it out to everyone who would be interested and shared it on LinkedIn. Your job of getting the message out is now done and it’s time to relax. Righ...

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Digital Marketing Content Strategy Marketing Communications

What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out. 

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Content Strategy Marketing Communications

Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world.  Even though the media landscape has changed, these classic ways to reach your...

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Social Media Media Relations Marketing Communications

The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather t...

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Industry Trends Strategy CommsTech Marketing Communications

Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technology marketing communic...

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Industry Trends Strategy CommsTech Marketing Communications

For years, the general consensus in the social media age has been to opt for “snackable” content that can be quickly understood and leaves little to the imagination. With short att...

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Digital Marketing Content Marketing Communications

B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communica...

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Social Media Media Relations Digital Marketing Marketing Communications

EMG was requested to help Norican Group Asia Pacific develop a comprehensive multi-channel communications support package for China DIECASTING 2019 held in Shanghai, comprising media engage...

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Events International Content Marketing Communications

Did you know 61 million LinkedIn users are senior level influencers and 40 million are in decision-making position? From a B2B perspective, this means the decision-makers you are trying to ...

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Social Media Training Digital Marketing Marketing Communications