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News - Marketing Communications

Here you'll find our collection of posts  on the communications industry in general, on industrial strategies and digital transformation.  


Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes even dema...


Digital Marketing Content Strategy Marketing Communications

17 May 2019

Chinaplas 2019

The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinaplas, ...


Events Social Media International Media Relations Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your content SE...


Social Media Digital Marketing Content Strategy Marketing Communications

Account Based Marketing (ABM) is growing with 76% of B2B companies in UK and Europe looking to increase their efforts in ABM in the next year, but while ABM might be right for your organization, it...


Strategy Marketing Communications

Some worry that automation and robots are taking over. Already they are a part of our lives. We pay our bills through our phones, our cars tell us when we are going to hit something and our social ...


Marketing Communications

More video, more social media, more integration, more influencer marketing are some of the big B2B marketing and communications trends for 2019. If you are like us, you’ve already come across...


Social Media Digital Marketing Strategy Marketing Communications

Digital continues to put us under pressure to make decisions in real-time. If anything the pace is likely to accelerate. But we marketers are resilient, adaptable and ready to change at short notic...


Digital Marketing Strategy Marketing Communications

Launching an online ordering facility for customers is one thing, building a corporate website is, often, quite something else. The conundrum is that on the one hand you want to make it easy for cu...


Digital Marketing Strategy CommsTech Marketing Communications

It's challenging enough to run the day-to-day operations and communications of a multimillion-dollar, global business without also having to sweat all the details related to creating and managi...


Events Media Relations Marketing Communications