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News - Marketing Communications

EMG specializes in developing results-driven content marketing and influencer programs for industrial technology companies. We are media relations agency, PR consultancy partner and a marketing communications company all rolled up in one. Developing comprehensive marketing campaigns is key to success in today’s dynamic B2B environment. Find out more about how we can help shape your next integrated communications campaign.

 

Did you know 61 million LinkedIn users are senior level influencers and 40 million are in decision-making position? From a B2B perspective, this means the decision-makers you are trying to reach ar...

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Social Media Training Digital Marketing Marketing Communications

13 Aug 2019

How to win at K 2019

The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key reasons...

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Events Social Media Media Relations Marketing Communications

For most of us, it has been a long time since we were in school learning our 3 Rs of reading, writing and arithmetic. But in a successful B2B marketing strategy, the Cs are just as important as the...

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Strategy Marketing Communications

The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on virgin mat...

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Media Relations Industry Trends Strategy Marketing Communications

Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes even dema...

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Digital Marketing Content Strategy Marketing Communications

17 May 2019

Chinaplas 2019

The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinaplas, ...

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Events Social Media International Media Relations Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your content SE...

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Social Media Digital Marketing Content Strategy Marketing Communications

This year it has been full steam ahead for the EMG Team. Just between January and April, there have been over 10 trade shows with IDS, JEC Europe, European Coating Show and in-cosmetics being just ...

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Events International Media Relations Marketing Communications

Today, communicating to the audience is not solely about sending out a targeted press release – although that still is an element of a campaign.  Instead, PR has become “Marcom&rdq...

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Digital Marketing Strategy Marketing Communications

Being agile in marketing communications is about taking calculated risks to keep innovative, and sometimes the risks aren’t always what you expect from a communications agency. Sometimes risk...

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Digital Marketing Strategy Marketing Communications