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News - Marketing Communications

EMG specializes in developing results-driven content marketing and influencer programs for industrial technology companies. We are media relations agency, PR consultancy partner and a marketing communications company all rolled up in one. Developing comprehensive marketing campaigns is key to success in today’s dynamic B2B environment. Find out more about how we can help shape your next integrated communications campaign.

 

Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world.  Even though the media landscape has changed, these classic ways to reach your custome...

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Social Media Media Relations Marketing Communications

The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather than proa...

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Industry Trends Strategy CommsTech Marketing Communications

Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technology marketing communications. ...

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Industry Trends Strategy CommsTech Marketing Communications

For years, the general consensus in the social media age has been to opt for “snackable” content that can be quickly understood and leaves little to the imagination. With short attention s...

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Digital Marketing Content Marketing Communications

B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communications st...

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Social Media Media Relations Digital Marketing Marketing Communications

EMG was requested to help Norican Group Asia Pacific develop a comprehensive multi-channel communications support package for China DIECASTING 2019 held in Shanghai, comprising media engagement, vi...

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Events International Content Marketing Communications

Did you know 61 million LinkedIn users are senior level influencers and 40 million are in decision-making position? From a B2B perspective, this means the decision-makers you are trying to reach ar...

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Social Media Training Digital Marketing Marketing Communications

13 Aug 2019

How to win at K 2019

The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key reasons...

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Events Social Media Media Relations Marketing Communications

For most of us, it has been a long time since we were in school learning our 3 Rs of reading, writing and arithmetic. But in a successful B2B marketing strategy, the Cs are just as important as the...

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Strategy Marketing Communications

The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on virgin mat...

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Media Relations Industry Trends Strategy Marketing Communications