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News - Digital Marketing

Never has the role for digital marketing been more central to a comprehensive media strategy. As well as offering traditional media knowledge, press releases and coverage in B2B trade media outlets, we are your partner for marketing when it comes to your online and social media marketing strategy. See some examples of how we help our clients within the sphere of digital marketing.

 

Did you know 61 million LinkedIn users are senior level influencers and 40 million are in decision-making position? From a B2B perspective, this means the decision-makers you are trying to reach ar...

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Social Media Training Digital Marketing Marketing Communications

Here it is. The silver bullet for measuring and evaluating public relations is to be honest and be insightful. There is no holy grail that will solve your measurement challenges. You will need to t...

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Media Relations Digital Marketing CommsTech

An increasing use of robots and automation is changing how many industries do business. Some firms are even using automated artificial-intelligence software to generate written marketing-related co...

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Digital Marketing Content

Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes even dema...

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Digital Marketing Content Strategy Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your content SE...

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Social Media Digital Marketing Content Strategy Marketing Communications

Today, communicating to the audience is not solely about sending out a targeted press release – although that still is an element of a campaign.  Instead, PR has become “Marcom&rdq...

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Digital Marketing Strategy Marketing Communications

Being agile in marketing communications is about taking calculated risks to keep innovative, and sometimes the risks aren’t always what you expect from a communications agency. Sometimes risk...

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Digital Marketing Strategy Marketing Communications

While we know that press releases and trade interviews are here to stay, we also know how buyers gather information to make their buying decisions has evolved, and it extends beyond traditional med...

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Digital Marketing Strategy Marketing Communications

Malaysia is often positioned as the gateway to Asia. With a  constitutional monarchy of some 31.6 million people, the country is a melting pot with primarily Malay, Chinese and Indian demograp...

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Social Media International Media Relations Digital Marketing

It is conference & trade show season, which means many of you have been planning for months every detail that goes into making sure the event is successful. You’ve developed the theme, wo...

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Events Digital Marketing