Our latest stories in one place

News - Content

The industrial technology sector has a rich seam of stories of innovation and invention. Getting your untapped gems noticed by the media and your customers requires specialized content marketing. We can help you develop traditional and digital content that attracts the attention of both your customers and the media, whether it’s for an event, strategic positioning, product launches or ongoing messaging to keep you top of mind. See some examples of our work below.

 

An increasing use of robots and automation is changing how many industries do business. Some firms are even using automated artificial-intelligence software to generate written marketing-related co...

READ MORE >

Digital Marketing Content

Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes even dema...

READ MORE >

Digital Marketing Content Strategy Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your content SE...

READ MORE >

Social Media Digital Marketing Content Strategy Marketing Communications

People love stories and being in the know and this is what podcasts are all about. And they are growing hugely in popularity. The ever-present smartphone is home base for this content and...

READ MORE >

Digital Marketing Content

Creating communications content that will strike a chord with your audience is the obvious approach to marketing. But it only truly works if you look at things from “the outside-in” rat...

READ MORE >

Content Strategy

Africa is a fast-growing market, one that offers immense growth opportunities for its local and international investors. The last ten years has seen an upswing in the number of investors that are...

READ MORE >

International Content

At EMG, we’re welcoming the digital revolution in marketing. New technologies like augmented reality (AR) and virtual reality (VR) are changing how many of our clients are reaching out to cus...

READ MORE >

Industry Trends Digital Marketing Content

23 May 2018

Keep Calm!

You might have noticed the ‘Keep Calm and Communicate On’ logo that has appeared on our email signatures? If you click through you’ll find some great thinking from across the team...

READ MORE >

Social Media Digital Marketing Content Strategy

5 Apr 2018

Why we like podcasts

In recent years, we have seen a move away from the written word.  Photos, infographics, online presentations and videos now appear to dominate websites and information platforms. This is parti...

READ MORE >

Digital Marketing Content

As part of our annual voice of the customer survey, we spoke to 40 marketing and communications professionals. Digital transformation and disruption were front of everyone’s mind. Every respo...

READ MORE >

Social Media Digital Marketing Content Strategy