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News - Content

The industrial technology sector has a rich seam of stories of innovation and invention. Getting your untapped gems noticed by the media and your customers requires specialized content marketing. We can help you develop traditional and digital content that attracts the attention of both your customers and the media, whether it’s for an event, strategic positioning, product launches or ongoing messaging to keep you top of mind. See some examples of our work below.

 

What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out. 

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Content Strategy Marketing Communications

Winning big in industrial technology communications means reaching the upper echelons with clear and actionable insights. Try to summarize the fundamental positioning of your news in three to four key...

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Content Strategy

Influencers and thought leaders are a topic that sparks the interest of many B2B companies, but the question marketing communication professionals have is: how does it work? The answer is all about fi...

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Industry Trends Additive Manufacturing Digital Marketing Content

Even in today’s multi-media world a well-written press release is still central to a successful industrial technology marketing communications campaign. Done properly, it will help you gain mult...

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Media Relations Content

For years, the general consensus in the social media age has been to opt for “snackable” content that can be quickly understood and leaves little to the imagination. With short attention s...

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Digital Marketing Content Marketing Communications

EMG was requested to help Norican Group Asia Pacific develop a comprehensive multi-channel communications support package for China DIECASTING 2019 held in Shanghai, comprising media engagement, vi...

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Events International Content Marketing Communications

An increasing use of robots and automation is changing how many industries do business. Some firms are even using automated artificial-intelligence software to generate written marketing-related co...

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Digital Marketing Content

Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes even dema...

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Digital Marketing Content Strategy Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your content SE...

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Social Media Digital Marketing Content Strategy Marketing Communications

People love stories and being in the know and this is what podcasts are all about. And they are growing hugely in popularity. The ever-present smartphone is home base for this content and...

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Digital Marketing Content