Personalized marketing is now a standard approach in B2C marketing but are you using the best insights and customization to turn your food ingredient B2B prospects into buyers?
News - Content
The industrial technology sector has a rich seam of stories of innovation and invention. Getting your untapped gems noticed by the media and your customers requires specialized content marketing. We can help you develop traditional and digital content that attracts the attention of both your customers and the media, whether it’s for an event, strategic positioning, product launches or ongoing messaging to keep you top of mind. See some examples of our work below.
29 Jan 2020
Staying one move ahead in crisis communications
An effective crisis communications strategy is more important than ever, as complexity levels increase and required response timelines decrease.
10 Jan 2020
Oerlikon's recent campaign success illustrates that the sky's the limit when a great marcoms partnership is formed
Industrial technology marketing communications agency EMG is a firm believer in developing true partnerships with our clients. Our recent work with Swiss-headquartered international technology...
20 Dec 2019
Q&A-style press conference scores at K 2019
Milliken and PureCycle wanted to do things a little differently at K 2019. They chose a Q&A-style news show format for a press conference that was organized and moderated by EMG.
You’ve done a press release, sent it out to everyone who would be interested and shared it on LinkedIn. Your job of getting the message out is now done and it’s time to relax. Righ...
5 Dec 2019
How to stand out and thrive in a downturn
What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out.
28 Nov 2019
Create winning content for C-suite high flyers
Winning big in industrial technology communications means reaching the upper echelons with clear and actionable insights. Try to summarize the fundamental positioning of your news in three to ...
Influencers and thought leaders are a topic that sparks the interest of many B2B companies, but the question marketing communication professionals have is: how does it work? The answer is all ...
1 Nov 2019
Content and structure insights that grabs the industrial technology journalist’s attention
Even in today’s multi-media world a well-written press release is still central to a successful industrial technology marketing communications campaign. Done properly, it will help you g...
For years, the general consensus in the social media age has been to opt for “snackable” content that can be quickly understood and leaves little to the imagination. With short att...