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News - Content

The industrial technology sector has a rich seam of stories of innovation and invention. Getting your untapped gems noticed by the media and your customers requires specialized content marketing. We can help you develop traditional and digital content that attracts the attention of both your customers and the media, whether it’s for an event, strategic positioning, product launches or ongoing messaging to keep you top of mind. See some examples of our work below.

 

Personalized marketing is now a standard approach in B2C marketing but are you using the best insights and customization to turn your food ingredient B2B prospects into buyers? 

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Content Marketing Communications Food Ingredients

An effective crisis communications strategy is more important than ever, as complexity levels increase and required response timelines decrease.

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Content Strategy Crisis Communications

Industrial technology marketing communications agency EMG is a firm believer in developing true partnerships with our clients. Our recent work with Swiss-headquartered international technology...

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Additive Manufacturing Digital Marketing Content Marketing Communications

Milliken and PureCycle wanted to do things a little differently at K 2019. They chose a Q&A-style news show format for a press conference that was organized and moderated by EMG.

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Media Relations Content

You’ve done a press release, sent it out to everyone who would be interested and shared it on LinkedIn. Your job of getting the message out is now done and it’s time to relax. Righ...

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Digital Marketing Content Strategy Marketing Communications

What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out. 

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Content Strategy Marketing Communications

Winning big in industrial technology communications means reaching the upper echelons with clear and actionable insights. Try to summarize the fundamental positioning of your news in three to ...

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Content Strategy

Influencers and thought leaders are a topic that sparks the interest of many B2B companies, but the question marketing communication professionals have is: how does it work? The answer is all ...

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Industry Trends Additive Manufacturing Digital Marketing Content

Even in today’s multi-media world a well-written press release is still central to a successful industrial technology marketing communications campaign. Done properly, it will help you g...

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Media Relations Content

For years, the general consensus in the social media age has been to opt for “snackable” content that can be quickly understood and leaves little to the imagination. With short att...

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Digital Marketing Content Marketing Communications