Our News & Views 2024

14 Sep 2023

Continental Shift: Navigating the Industrial B2B media landscapes of China and Europe

In the dynamic world of B2B industrial sectors, effective media relations and journalist interactions play a pivotal role in shaping brand perception and industry influence. When it comes to engaging with the media, China, and Europe present some similarities but also distinct cultural, communication, and strategic differences.

10 Aug 2023

Behind the scenes - 5 steps to a professional podcast

With the right preparation, a manufacturing sector podcast can be a great addition to your content strategy. Around 464 million people globally listen to podcasts, with 40 million of these tuning in between 2022 to 2023 alone, so there’s a good chance that the audience you want to reach is ready to be engaged!

1 Aug 2023

Reporting Excellence: Combining Analytics and Insights to Empower Clients in Meeting Their KPIs

In today's digital age, marketers have access to an overwhelming amount of data and tools that can provide valuable insights into their communications and marketing efforts for clients. However, amidst this abundance of information, it's crucial not to lose sight of the importance of quantitative insights in our reporting.

13 Jul 2023

Messaging: have you nailed yours?

Don’t assume that because you are operating in a deep industrial technology sector, marketing messaging doesn’t apply to you. The power of storytelling to convince and connect with audiences should not be underestimated, and carefully constructed messaging is the backbone of any successful B2B marketing programme.

30 Jun 2023

Unlocking the value of AI requires honoring human connections

Earlier this month, my EMG-colleague Adriana Arezza and I had the opportunity to deliver a keynote presentation at our client OQ’s Leadership Workshop. The main topic of the event was customer centricity and our presentation focused on the role of the media in telling customer centric stories.

9 Jun 2023

Effective spokesperson training: Navigating message delivery for B2B industrial players

Modern media training has evolved to meet the demands of today's digital landscape. With the rapid growth of social media and online platforms, PR professionals must adapt their strategies to effectively communicate and manage their clients' reputations, including the training of spokespersons.

19 May 2023

Pitch Perfect: Giving journalists the stories they really want

EMG’s PR professionals reveal some of our trade secrets for building strong media relationships that result in top tier coverage for clients.

10 May 2023

Social engineering: get smart, get savvy, get strategic

Many businesses we come across in the industrial manufacturing sector find it difficult to strike the right balance between the different kinds of content that result in a unique social profile that reflects an authoritative brand, engages audiences sufficiently to create loyal followings and still be a strong sales tool as well.

24 Apr 2023

Conversations on the tradeshow floor are changing and so should our approaches to communicating them

Sustainability, environmental pressures, and digitalization are drastically changing the sales and business conversations our clients are having with their customers and suppliers on the tradeshow floor. Good communicators who want to go the distance must pivot to meet the challenges and opportunities of building brands in this environment.