Our News & Views 2020

21 Dec 2020

Transforming your PR efforts into lead generation campaigns

The conversations we have with our clients today are full of different ideas and angles. A big need has emerged into understanding how we can truly and effectively reach audiences and talk to them digitally to generate leads – especially in B2B industries. This is where communications, marketing and PR can help the sales team. The question is how do you transition from the traditional PR way of doing things into what works today, and all the way down the sales funnel?

16 Dec 2020

The Five Things We Learnt in 2020

This year has been a crazy time to be in B2B communications. In fact, it’s just been a crazy time all in all. As we all did our Christmas shopping this time last year, nothing could have prepared us for what 2020 had in store.

19 Nov 2020

China outlook: Digital transformation on the rise both in manufacturing and communications

The global pandemic might still be lingering as a dark cloud over the manufacturing sector, but with the 22nd China International Industry Fair (CIIF), themed “Intelligence & Interconnection - Empowering New Industrial Development”, held as scheduled this past September, the industrial economy received an extra boost.

4 Nov 2020

Is COVID-19 a Game Changer for the global PR industry?

A global survey by the PR network Eurocom Worldwide among medium sized enterprises in the B2B and technology industry identifies changes in PR and marketing communications practices triggered by the COVID-19 pandemic in 2020.

21 Oct 2020

How the trade media landscape is evolving, with a growing role for social media

B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communications strategy.   

2 Sep 2020

How to tell your story with great analytics

In these days of information overload, we are all being challenged to offer true actionable insights for organisations. Rather than flooding your organisation with a mass of data in a single confusing batch, it’s time for well-considered visualisation that helps marketing communicators achieve actional insight for their businesses.

30 Jul 2020

Data-driven strategies become an organisational priority

Data analysis is no longer only a success indicator of your own output. It has become a crucial tool for listening to your audiences.

24 Jun 2020

How to make your webinar or online chat session stand out

Standing out among a crowded online calendar is a major challenge. Fortunately, there are many options to gain greater engagement and success for your next webinar, online chat, LinkedIn Live, Zoom or Microsoft Teams session.

30 Apr 2020

Podcast: Communications through a crisis and beyond

These are unprecedented times. The world of communications will inevitably change in the wake of the coronavirus pandemic, with a new normal being ushered in. 

26 Mar 2020

Navigate and communicate through changing times

These are unprecedented times. The coronavirus pandemic has left many of us feeling fearful, apprehensive, and alarmed. We’ve seen much of Europe and North America grind to a halt. This is something that most of us have never experienced in our lifetimes, or even could imagine. 

10 Mar 2020

Press releases and direct contact remain top editorial sources

Press releases and direct network contact remain the top sources for trade journalists, but digitalisation is impacting story selection. These are among the key conclusions from the EMG Trade Editors Survey, which reinforces how marketers should avoid a one-size-fits-all strategy.

21 Feb 2020

Maintaining strength in times of crisis

Global reporting on the coronavirus epidemic has been front page news for over a month now, but it’s difficult to understand the reality of the situation unless you are here, on the ground. Managing a business in China amid this and ensuring that your staff are safe and well is challenging. 

17 Feb 2020

Why changing times present a B2B communications opportunity

Real communications skills are needed to give industrial innovation the credit it deserves. It’s all about technical knowledge, speed, and excellent storytelling. Rikke Wivel offers her insights on how to communicate around the companies driving change.

6 Feb 2020

Fresh perspectives, while maintaining a successful content-driven course

Rikke Wivel joins EMG as its new CEO, as our course at the forefront of global industrial technology marketing communications continues.

31 Jan 2020

Reaching the Food Ingredients Customer

Personalized marketing is now a standard approach in B2C marketing but are you using the best insights and customization to turn your food ingredient B2B prospects into buyers? 

29 Jan 2020

Staying one move ahead in crisis communications

An effective crisis communications strategy is more important than ever, as complexity levels increase and required response timelines decrease.

10 Jan 2020

Oerlikon's recent campaign success illustrates that the sky's the limit when a great marcoms partnership is formed

Industrial technology marketing communications agency EMG is a firm believer in developing true partnerships with our clients. Our recent work with Swiss-headquartered international technology group Oerlikon is a great example of what happens when collaboration between client and agency bears fruit.