The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe...
News 2019
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
4 Jun 2019
Should a robot generate your content?
An increasing use of robots and automation is changing how many industries do business. Some firms are even using automated artificial-intelligence software to generate written marketing-related co...
Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes even dema...
17 May 2019
Chinaplas 2019
The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinaplas, ...
16 May 2019
Quick SEO and keyword tips for B2B marketers
If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there. But before you can make your content SE...
8 May 2019
Being there to save the day
This year it has been full steam ahead for the EMG Team. Just between January and April, there have been over 10 trade shows with IDS, JEC Europe, European Coating Show and in-cosmetics being just ...
24 Apr 2019
Transition from PR to Marcom
Today, communicating to the audience is not solely about sending out a targeted press release – although that still is an element of a campaign. Instead, PR has become “Marcom&rdq...
24 Apr 2019
Keeping agile and innovative in marcom
Being agile in marketing communications is about taking calculated risks to keep innovative, and sometimes the risks aren’t always what you expect from a communications agency. Sometimes risk...
24 Apr 2019
Challenging the status quo
While we know that press releases and trade interviews are here to stay, we also know how buyers gather information to make their buying decisions has evolved, and it extends beyond traditional med...
12 Apr 2019
Navigating Asia's Public Relations Landscape
Malaysia is often positioned as the gateway to Asia. With a constitutional monarchy of some 31.6 million people, the country is a melting pot with primarily Malay, Chinese and Indian demograp...
