What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out.
News 2019
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
28 Nov 2019
Create winning content for C-suite high flyers
Winning big in industrial technology communications means reaching the upper echelons with clear and actionable insights. Try to summarize the fundamental positioning of your news in three to four key...
21 Nov 2019
A “circular economy” as the K 2019 mantra
Almost all K 2019 exhibitors highlighted their sustainability claims and goals. We spoke to several key industry journalists about the prevalence of this trend and how achievable the targets are.
K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers
Influencers and thought leaders are a topic that sparks the interest of many B2B companies, but the question marketing communication professionals have is: how does it work? The answer is all about fi...
1 Nov 2019
Content and structure insights that grabs the industrial technology journalist’s attention
Even in today’s multi-media world a well-written press release is still central to a successful industrial technology marketing communications campaign. Done properly, it will help you gain mult...
Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world. Even though the media landscape has changed, these classic ways to reach your custome...
The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather than proa...
Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technology marketing communications. ...
19 Sep 2019
Strategic Social Media: A B2B Guide
We’ve been living in the age of social media for many years now. For some of us, we don’t even remember a time without it. It dominates so much of our lives. For my husband, he can’t...
