Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world. Even though the media landscape has changed, these classic ways to reach your custome...
News 2019
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather than proa...
Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technology marketing communications. ...
19 Sep 2019
Strategic Social Media: A B2B Guide
We’ve been living in the age of social media for many years now. For some of us, we don’t even remember a time without it. It dominates so much of our lives. For my husband, he can’t...
For years, the general consensus in the social media age has been to opt for “snackable” content that can be quickly understood and leaves little to the imagination. With short attention s...
B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communications st...
EMG was requested to help Norican Group Asia Pacific develop a comprehensive multi-channel communications support package for China DIECASTING 2019 held in Shanghai, comprising media engagement, vi...
Did you know 61 million LinkedIn users are senior level influencers and 40 million are in decision-making position? From a B2B perspective, this means the decision-makers you are trying to reach ar...
13 Aug 2019
How to win at K 2019
The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key reasons...
For most of us, it has been a long time since we were in school learning our 3 Rs of reading, writing and arithmetic. But in a successful B2B marketing strategy, the Cs are just as important as the...
