As 2019 draws to a close, the whole EMG team would like to wish you a happy & prosperous new year.
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
20 Dec 2019
Q&A-style press conference scores at K 2019
Milliken and PureCycle wanted to do things a little differently at K 2019. They chose a Q&A-style news show format for a press conference that was organized and moderated by EMG.
You’ve done a press release, sent it out to everyone who would be interested and shared it on LinkedIn. Your job of getting the message out is now done and it’s time to relax. Righ...
5 Dec 2019
How to stand out and thrive in a downturn
What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out.
28 Nov 2019
Create winning content for C-suite high flyers
Winning big in industrial technology communications means reaching the upper echelons with clear and actionable insights. Try to summarize the fundamental positioning of your news in three to ...
21 Nov 2019
A “circular economy” as the K 2019 mantra
Almost all K 2019 exhibitors highlighted their sustainability claims and goals. We spoke to several key industry journalists about the prevalence of this trend and how achievable the targets a...
K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers
Influencers and thought leaders are a topic that sparks the interest of many B2B companies, but the question marketing communication professionals have is: how does it work? The answer is all ...
1 Nov 2019
Content and structure insights that grabs the industrial technology journalist’s attention
Even in today’s multi-media world a well-written press release is still central to a successful industrial technology marketing communications campaign. Done properly, it will help you g...
Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world. Even though the media landscape has changed, these classic ways to reach your...