News 2019

Did you know 61 million LinkedIn users are senior level influencers and 40 million are in decision-making position? From a B2B perspective, this means the decision-makers you are trying to reach ar...

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Social Media Training Digital Marketing Marketing Communications

The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key reasons...

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Events Social Media Media Relations Marketing Communications

For most of us, it has been a long time since we were in school learning our 3 Rs of reading, writing and arithmetic. But in a successful B2B marketing strategy, the Cs are just as important as the...

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Strategy Marketing Communications

The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on virgin mat...

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Media Relations Industry Trends Strategy Marketing Communications

Here it is. The silver bullet for measuring and evaluating public relations is to be honest and be insightful. There is no holy grail that will solve your measurement challenges. You will need to t...

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Media Relations Digital Marketing CommsTech

What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry?  Top international trade editors got an early ...

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Events Media Relations Industry Trends

The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe...

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Events Industry Trends

An increasing use of robots and automation is changing how many industries do business. Some firms are even using automated artificial-intelligence software to generate written marketing-related co...

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Digital Marketing Content

Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes even dema...

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Digital Marketing Content Strategy Marketing Communications

The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinaplas, ...

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Events Social Media International Media Relations Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your content SE...

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Social Media Digital Marketing Content Strategy Marketing Communications

This year it has been full steam ahead for the EMG Team. Just between January and April, there have been over 10 trade shows with IDS, JEC Europe, European Coating Show and in-cosmetics being just ...

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Events International Media Relations Marketing Communications

Today, communicating to the audience is not solely about sending out a targeted press release – although that still is an element of a campaign.  Instead, PR has become “Marcom&rdq...

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Digital Marketing Strategy Marketing Communications

Being agile in marketing communications is about taking calculated risks to keep innovative, and sometimes the risks aren’t always what you expect from a communications agency. Sometimes risk...

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Digital Marketing Strategy Marketing Communications

While we know that press releases and trade interviews are here to stay, we also know how buyers gather information to make their buying decisions has evolved, and it extends beyond traditional med...

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Digital Marketing Strategy Marketing Communications

Malaysia is often positioned as the gateway to Asia. With a  constitutional monarchy of some 31.6 million people, the country is a melting pot with primarily Malay, Chinese and Indian demograp...

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Social Media International Media Relations Digital Marketing

It is conference & trade show season, which means many of you have been planning for months every detail that goes into making sure the event is successful. You’ve developed the theme, wo...

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Events Digital Marketing

The problems that designers, business owners, and engineers face today are at a whole new level of scale compared to the challenges we’ve faced in the past few decades. In a largely globalise...

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Strategy

This summer, in advance of the massive, triennial K 2019 trade show in Dusseldorf, EMG is once again organising its Pre-K Multi-Client Press Conference. The event will take place on June 26-27 at...

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Events Media Relations

Corporate and business content creation and localisation is founded on a long established principle of having a rigorous internal approval system in place.  For our work in China, this means m...

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Social Media International

Account Based Marketing (ABM) is growing with 76% of B2B companies in UK and Europe looking to increase their efforts in ABM in the next year, but while ABM might be right for your organization, it...

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Strategy Marketing Communications

Some worry that automation and robots are taking over. Already they are a part of our lives. We pay our bills through our phones, our cars tell us when we are going to hit something and our social ...

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Marketing Communications

EMG moved our office from across the river two years ago, and we have watched the district blossom into a hub for innovators and entrepreneurs in the areas of science, artificial intelligence, tech...

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EMG Community

More video, more social media, more integration, more influencer marketing are some of the big B2B marketing and communications trends for 2019. If you are like us, you’ve already come across...

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Social Media Digital Marketing Strategy Marketing Communications

In recent years, Additive Manufacturing (known as “3D printing”) has made impressive progress in the areas of equipment, material, technology and application. China is at the heart of t...

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Additive Manufacturing

Disruption is something not everyone looks forward to, but Michelle Ponto loves the challenge of staying ahead of change. Michelle is an Emmy-nominated journalist with over 25 years of news and med...

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EMG Community

Faced with today’s ever-evolving digital B2B marketplace, where 94% of buyers research online when checking out service providers, it can be tricky to identify your optimum targets – es...

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Digital Marketing