Do they really want to know this?
Creating communications content that will strike a chord with your audience is the obvious approach to marketing. But it only truly works if you look at things from “the outside-in” rather than “inside-out”. Coming at communications from the perspective of the customer makes it a lot easier to reach them.
“How is this relevant to them and their needs?” “How will they prefer to hear it?” “What can we do to make them take notice?” Our account teams pose such questions as these all the time, challenging clients, drawing on our understanding of what makes customers in different industries tick and the multiple channels out there. It’s an important part of EMG’s pragmatic approach to content strategy and communications development.
Watch the video from Ralf Leinemann, Global Manager PR & Marketing Communications at INEOS Styrolution, to find out the difference EMG’s fresh “customer viewpoint” and proactive, down-to-earth support is making to how the global styrenics supplier talks to its segment audiences.
More on these subjectsContent Marketing Communications Strategy