On the Trade Show trail
EMG’s key strength is the development of messaging and content. Using our industry knowledge, integrated communications expertise, and international reach, we have been able to help hundreds of industrial clients to tell their stories and engage with their audiences in a compelling way.
Over the past years there has been a major shift from the printed page to digital content. At the same time, there is more pressure on professionals to keep up-to-date with the latest technical and industrial developments. This is particularly true in industrial communications. With a wide range of channels, it is important to select the most relevant ones through which to deliver strong and targeted messaging. In addition, there is a need for industry-focused events and gatherings. Our clients use these to showcase their capabilities and introduce their latest innovations, whilst interacting with specialist media at all levels.
Although 2016 is a special 25th anniversary year for us, we have not had much time this year to sit on our laurels. Many of our long-standing customers are attending key trade shows this autumn. These include the IBC, Automechanika, Glasstec, Kunststoffmesse, and SPS/IPC/Drives, as well as a number of customer-specific events. And it does not stop there. We are already working on next year’s In-Cosmetics, VDI, FESPA, European Coating Show, JEC, Chinaplas and Hannover Messe. However, we did manage to take the team on a short trip to Barcelona to mark the occasion.
And we managed to tell the EMG story. To mark our 25 years in business, we created a timeline with highlights and the personal observations from our team.
Brigitta de Vries
on December 12, 2016