Yesterday, EMG logged the 175th clipping relating to the closure of Archroma’s acquisition of BASF’s global textile chemicals business. This particular coverage was by a US text...
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
10 Dec 2015
EMG in the driving seat
Our new partnership with Henkel Transport & Metal is successfully underway, with pleasing results at this early stage of our remit to increase awareness of Henkel’s adhesives solu...
Long-standing client Berry Medendorp, Senior Manager Global Outbound Marketing at Belden Inc., visited the EMG office recently to highlight the ingredients behind a successful commercial pa...
11 Nov 2015
K 2016: Pre-K Multi-Client Press Conference
From June 8-10, 2016 EMG will host its regular Pre-K Multi-Client Press Conference at the Antwerp Hilton Hotel. One- and two-hour briefing slots are available across the three days for each...
5 Nov 2015
Human after all
The fact that customer relations are built on humans dealing with humans is often neglected in the B2B world. Dieter Morath, Songwon’s Executive Vice President Sales, sees embracing t...
22 Oct 2015
Content Marketing buzz or basic business need?
Content marketing is one of the current buzz phrases in marketing and communications. But is it all that new? Not really, content has always been central to successful marketing programmes....
21 Oct 2015
Getting your message across with video
When Clariant recently held its very first Sustainability Dialog Day, the event represented a very bold move, bringing together various partners right across the value chain. It would be ve...
3 Oct 2015
The EMG Family enjoying themselves
The (ever growing) EMG Family gathered in the woods near Tilburg for an exciting adventure.
When Clariant hosted its Sustainability Dialog, a unique event held in the Clariant Innovation Center in Frankfurt, the company wanted to reach as many stakeholders as possible.
7 Sep 2015
BE SOCIAL: turn CAPS LOCK off
Which do you prefer – to type text yourself or use copy/paste? When time is scarce most editors and other social media users probably prefer to copy/paste - especially if the headline...
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