Value Based Marketing
Creating Customer Value, Capturing Your Share

China’s chemical market, the world’s largest, is forecast to represent the majority of global market growth throughout the decade and is destined to be 50% larger than Western Europe’s and North America’s combined by the end of the decade.

Competition will significantly increase, further challenging company profitability.

Emphasizing product and solution value is the only sustainable approach for all but the very lowest cost producers. A training course addressing these issues and designed to develop the essential value based-marketing skills for success in China is being held on:

  • July 15th / 16th in Chinese
  • July 17th / 18th in English

At the Kerry Hotel Pudong, No.1388 Hua Mu Road, Shanghai

The workshop will be led by Phil Allen – CEO, Customer Value Management, Dr. Hao Li – Managing Director, HCA Consulting, Andy Richards – Director, International Eyes.

With special guest speaker Helen Han on Communicating Customer Value from EMG China.

For more info click here

To download the registration form click here

Or register and pay online click here


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