Boost your B2B channel marketing

B2B marketers are now spoilt for choice, with a vast and growing number of ways in which they can reach their target audience.

This can, however, result in some confusion and complexities: With so many different marketing channels available, how can you make sure you are making the most of your marketing strategy?

Put your B2B marketing to the test

You might produce the best content in the world, but without putting it in front of the right people, it will largely fail to deliver desired outcomes such as lead generation and ROI.

Here, EMG can help you to select, test and evaluate your B2B marketing channel mix.

With expertise in supporting B2B clients cut above the noise in their respective industries, we’ve helped countless companies shape their content strategies. By using insight and analytics, we develop communications plans that incorporate a blend of media relations and advertising, trade shows and events and social media and lead generation marketing.

What is a marketing channel?

Marketing channels are the different tools and platforms a company can use to communicate with its target audience. If used well, they can be truly effective in attracting the right eyeballs to your brand.

Some examples of commonly used marketing channels include email marketing, digital advertising, search engine optimisation (SEO), webinars, social media and conferences and tradeshows.

Which marketing channels should I target?

There is no golden rule when it comes to marketing channels. Depending on your industry, each channel may differ in its effectiveness.

While one company may see better results from tradeshows and events, another might be better placed to focus their resources on SEO, social media, or email marketing.

The challenge is in identifying those that are right for you. That’s where we can help.

With extensive knowledge of B2B markets and by using cutting-edge monitoring, reporting and analysis technologies, we can help you identify the most effective channels to focus your content and engagement efforts on.

Our B2B channel marketing suite 

Our suite of B2B marketing channel management services span both outbound and inbound spectrums. We can support you with:

• Social media marketing and engagement
• Conferences, trade shows and events
• Digital advertising
• Lead generation campaigns
• Website optimisation
• Sales toolkits
• Influencer marketing
• Media relations