Building Palsgaard’s B2B media relations
Palsgaard started working with EMG on its B2B media relations, marketing and communications strategy in 2020.
To date, this has involved a series of bespoke services such as press release writing and distribution, messaging workshops, media training, trade show support and content development for LinkedIn campaigns.
Other written content created for Palsgaard includes website articles and white papers – the latter are deeply researched pieces of B2B content which focus on trending topics within the food ingredients industry and involve detailed research.
All of this activity combines to support Palsgaard as it executes its global B2B media relations and marketing strategy.
Palsgaard is a world leader in plant-based emulsifiers and polymer additives for the global food, packaging and plastics industries.
Since its founder Einar Viggo Schou invented the modern plant-based food emulsifier in 1917, the company has provided advanced industry knowhow and innovation to an increasingly diversified customer base.
From its network of application centres around the world, Palsgaard’s experienced technologists support brand owners and manufacturers in optimizing their sustainability by the use of natural, renewable ingredients and additives to mitigate their carbon footprint.