Nurturing global B2B media relations with Devan
EMG has been providing core B2B content marketing services to Devan Chemicals since 2017.
In our first year of working together, we managed to increase the Belgian company’s global media coverage by helping it to build its reputation and reach a larger number of potential customers with a focus on enhancing B2B media relations.
As well as planning and creating various types of B2B content and engaging with key B2B media, EMG also helps Devan with its campaigns by measuring and analysing coverage. This includes evaluating key metrics such as volume, message penetration and reach in key media, target regions and markets.
Devan Chemicals is a worldwide developer of specialty chemicals for textiles, headquartered in Belgium and with offices in the UK, Portugal and the USA.
The company was founded in 1977 and has a strong focus on innovation, research and development (R&D), and sustainability.
Devan is a leading innovator in the fields of protection (flame retardants), performance (odour control and stain release), thermoregulation (PCM’s and cooling technologies such as Moov&Cool®), health and wellness (aromatherapy, R-Vital™ and allergen control) and fibres and yarns (functional masterbatch technologies).