Supporting Beaulieu with B2B media relations
EMG has been provided its suite of marketing, communications and B2B media relations services to Beaulieu since 2017.
We primarily support the company with its B2B media activities to reach its main target audience of textiles, building & construction, design and flooring. Over the years, we have helped plan, execute and distribute Beaulieu’s B2B content to a variety of trade publications and platforms, helping it to resonate with its target audience within the chemicals and materials sectors.
Much of the focus of the content has been on the challenges its customers face, and how Beaulieu’s products and innovations can help to solve those challenges.
Beaulieu International Group, also known as B.I.G., is a global specialist in raw chemical materials (polymers), semi-finished engineered products (yarns, fibres, technical textiles and technical sheets).
It is a leader in a broad range of floor coverings for the residential and commercial markets (vinyl rolls, vinyl planks, laminate, parquet, carpet, needle felt, artificial grass and mats), as well as upholstery fabrics.
Headquartered in Belgium, B.I.G. employs over 4,700 people across 29 plants, 20 sales and distribution offices, with a major presence in 17 countries all over Eurasia, the Americas and Oceania.
The company achieved a 2020 turnover of €1.8 billion and is serving 16,000 customers in 140 countries.
True to its roots as a family business, B.I.G. puts sustainability, innovation and care for its employees central.