Mastering trade media relations with Avery Dennison

EMG has a long working relationship with Avery Dennison. Since 2005, we have supported the company’s B2B marketing activity with services covering trade media relations, media and competitor monitoring, and idea and content creation.

Our approach has been and continues to be hands-on. As well as core B2B communications and content creation, EMG provides strategic and practical support before, during and after key packaging labelling and printing exhibitions and conferences, enabling Avery Dennison to cut through the noise and be noticed at trade shows.

For a more detailed look at a successful collaboration concerning Avery Dennison’s sustainability commitments, view our in‑depth story covering the project’s purpose, approach and impact.


About Avery Dennison 

Avery Dennison is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labelling and functional materials.

The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets.

Headquartered in Glendale, California, the company employs approximately  32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion.