Assessing global media coverage in a snapshot
EMG has been working closely with specialty chemicals company Clariant to develop management tools to gauge the impact of their global media relations programmes. At a glance, business unit teams can access published info, and clearly see when and where coverage of Clariant’s communications appears. The internal online service offers insight into current media perceptions, while enabling easy data collation, evaluation, and report sharing. Being able to measure the effectiveness of individual projects makes it easier to determine what works well and where there is scope for a different tactic.
Provide an online tool offering
WHAT CLIENTS SAY
"EMG’s monitoring and reporting service provides us with the insight to optimize our media relations efforts and tailor our media tactics to the needs of each business." - Stefanie S. Nehlsen, Global Media Relations Clariant