Today, communicating to the audience is not solely about sending out a targeted press release – although that still is an element of a campaign. Instead, PR has become “Marcom&rdq...
Taking your message to new frontiers
We no longer wait for our news or information, but have it at our fingertips at all times. Today, the seamless blending of digital media with print and more traditional media is how we communicate – as B2B businesses, as customers, as communications professionals and even in our personal lives.
In this section we feature our favorite future focused articles. Ready to explore the next frontier with us? Connect using our digital channels or dial +31 164 317000 to reach our Ground Control.
24 Apr 2019
Keeping agile and innovative in marcom
Being agile in marketing communications is about taking calculated risks to keep innovative, and sometimes the risks aren’t always what you expect from a communications agency. Sometimes risk...
24 Apr 2019
Challenging the status quo
While we know that press releases and trade interviews are here to stay, we also know how buyers gather information to make their buying decisions has evolved, and it extends beyond traditional med...